Herschel Supply Co.
IndustryFashion
Founded2009
FounderLyndon Cormack and Jamie Cormack
HeadquartersVancouver, BC
Websitewww.herschel.com
A Herschel backpack (2013)

Herschel Supply Co. (or simply Herschel) is a Canadian company selling hipster retro backpacks and accessories.[1] The company was founded in 2009 by Lyndon and Jamie Cormack and is based in Vancouver, British Columbia, Canada.

Herschel manufactures its products in 15 factories in China.[2][3] They comprise backpacks, duffel bags, other luggage, hats and other accessories. The brand is aimed at 18-to-35-year-old consumers, and is based on evoking a sense of American nostalgia – for instance through synthetic leather straps and an old-time logo, as well as through its name, which refers to Herschel, Saskatchewan, a very small Canadian hamlet where the founders great grandparents settled.[4]

Herschel's first store in Canada opened in Vancouver's Gastown in 2018.[5][6] Herschel operates 44 retail locations worldwide, from Hong Kong to Dubai to Paris.[5] Slate described the brand as "a global phenomenon, glimpsed wherever hipsters dare to tread."[4]

References

  1. ^ McMahon, Mark (2019-08-05). "Why Herschel Supply is the king of the hipster-retro backpack". Esquire Middle East. Retrieved 2019-10-28.
  2. ^ Urstadt, Bryant (14 May 2015). "The Manufactured Nostalgia Behind the Herschel Backpack". Bloomberg. Retrieved 2020-08-24.
  3. ^ Neocha (2017-09-20). "Herschel Supply's China Debut". Medium. Retrieved 2020-08-29.
  4. ^ a b Deshpande, Jay (2 September 2016). "How Herschel Happened". Slate. Retrieved 2 September 2016.
  5. ^ a b "Herschel Vancouver store finally set to open in Gastown | Venture". 24 March 2016.
  6. ^ "Herschel Supply Co. confirms opening of brick-and-mortar store in Vancouver". Georgia Straight Vancouver's News & Entertainment Weekly. 2017-07-06. Retrieved 2017-09-26.

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