High Off Life received generally favorable reviews from critics and debuted atop the US Billboard 200. It is Future's seventh album to top the chart. The album was supported by five singles: "100 Shooters", "Last Name", "Life Is Good", "Tycoon", and "Trillionaire", with "Life Is Good" peaking at number two on the US Billboard Hot 100.
Background
During an interview with XXL, published on April 7, 2020, Future shared the album's title Life Is Good, titled after the third single.[1] Alongside the announcement, he described the album by stating;
This album right here defines me at a creative level. Going to the next level where you just going to the next level and always going outside the box, but still remaining true to my core fans and my core audience. It's me trying new things. I want to remain true to self, but also true to my fans and just giving them a good project, a great project to be able to listen to, but also for different artists to be able to feed off of, create off of, come up with different ideas and just being at the forefront of just making a solid album, a solid, complete album. It's just very important to me.[1]
On May 12, 2020, the album was retitled to High Off Life, as the previous title, Life Is Good, was considered to not play well during the COVID-19 pandemic.[2] American basketball player Lonzo Ball, a known fan of Future, posted an Instagram story of the album's tracklist, whereafter Epic Records officially announced the album's release on May 15, 2020.[3]
Promotion
Singles
The album's first single, "100 Shooters" featuring American rappers Meek Mill and Doe Boy, was released on July 12, 2019.[4] The music video for the song was released on August 22, 2019.[5]
The album's second single, "Last Name" featuring American rapper Lil Durk, was released on November 15, 2019.[6] The music video for the song was released on November 20.[7][8]
The album's third single, "Life Is Good" featuring Canadian rapper Drake, was released on January 10, 2020, as well an accompanying music video.[9][10] The song peaked at number two on the US Billboard Hot 100.[11]
The music video for the song, "Tycoon", was released on March 27, 2020.[12][13] It was released for digital download on April 1, 2020, as the album's fourth single.[14] The song peaked at number 76 on the Billboard Hot 100.[11]
High Off Life was met with generally favorable reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an average score of 70, based on nine reviews.[20] Aggregator AnyDecentMusic? gave it 6.3 out of 10, based on their assessment of the critical consensus.[19]
In a positive review, Dana Scott of HipHopDX wrote that "There are 21 tracks on jammed with booming, mellow Atlanta trap flare and some inconsistency between bangers and filler tracks with similar minimalist, psychedelic soundscapes".[26] Jayasuriya Mehan from Pitchfork enjoyed the album, saying, "Except for the previously released singles that pad the end of the record in keeping with industry norms, High Off Life is better-paced and sequenced than most of Future's recent releases—the whole thing seems to glide by frictionlessly".[28]Rob Sheffield of Rolling Stone gave the album a positive review, stating that "High Off Life is Future at his most optimistic, as the man from Pluto decides to send out a positive message. But it's still got the spaced-out melancholy that always fills his sound, as he clocks some serious demon hours in the late-night druggy strip-club haze of his soul".[29] Addison Herron-Wheeler of Exclaim! said, "Pretty much the only complaint is that, similar to all of his releases since the infamous Evol, it delivers and lives up to the hype, but it doesn't build and surpass his previous work. It remains to be seen whether he will ever create an album that is better than everything he's done so far, but this is still an extremely solid release".[25]Entertainment Weekly critic Gary Suarez said, "While the commercial prospects for High Off Life remain high, Future seems, at least creatively, in a state of arrested development here. ... Still, when High Off Life succeeds, it does so extraordinarily".[24]
NME's Luke Morgan Britton wrote in a lukewarm review of High Off Life that "[the] trap outlier exerts flashes of greatness... but doesn't quite fulfil his sales pitch", adding: "Future described his last album, 2019's The Wizrd, as the closing of a chapter, meaning that High Off Life seemed primed to signal a fresh start. Despite its glimpses of greatness, though, this album revisits too many of the rapper's trademark themes to truly make good on his jubilant pre-release promises."[27] In a mixed review, Beats Per Minute's Chase McMullen stated: "For the man who elevated devastated depravity into his own art form, it can't help but feel a bit disappointing to watch him continue to coast."[22]
High Off Life was certified gold by the Recording Industry Association of America (RIAA) 30 minutes after its release due to a technicality that incorporates the track-equivalent units moved by previously released singles "Life Is Good" and "Tycoon".[31]
The album debuted at number one on the US Billboard 200 chart, with 153,000 album-equivalent units (including 16,000 pure album sales) in its first week.[32] This became Future's seventh album to debut at number one.[32] The album also accumulated a total of 186.3 million on-demand streams of the set's 21 tracks in the week ending May 21.[32] In its second week, the album dropped to number three on the chart, earning an additional 61,000 units.[33] In its third week, the album dropped to number five on the chart, earning 40,000 more units.[34] In its fourth week, the album climbed to number four on the chart, earning 39,000 units, bringing its four-week total to 293,000 album-equivalent units.[35] On July 27, 2022, the album was certified double platinum for combined sales and album-equivalent units of over two million units in the United States.[36]
In the United Kingdom, High Off Life debuted at number five on the UK Albums Chart, moving 4,000 units. It is Future's highest-charting album to date in the United Kingdom.[37]
