The Holiday Bowl was founded in 1978 to give the Western Athletic Conference an automatic bowl bid after the Fiesta Bowl, which previously had a tie-in with the conference, ended its association with the WAC following the departure of Arizona and Arizona State (the latter of which served as the game's host) to join the Pacific-8 Conference in the summer of 1978, leading to the conference renaming itself as the Pacific-10. The Holiday Bowl inherited the Fiesta Bowl's former WAC ties and gave the conference's champion its automatic bid. For the first several editions, the WAC champion played an at-large team; from 1991 through 1994, the Big Ten Conference was given the second bid, provided it had enough bowl-eligible teams.
Beginning in 1995, the Big Eight Conference replaced the Big Ten and remained tied with the bowl as the conference expanded to become the Big 12 the following year. The WAC's automatic bid was split, with first choice given to the Cotton Bowl Classic in Dallas, and a team from the Pacific-10 was added as the alternate pick (meaning that, if the WAC champion played in the Cotton Bowl, a Pacific-10 team would play in the Holiday Bowl). The WAC ended its association with the Holiday Bowl after 1997, and the game became a matchup between the Big 12 and Pacific-10.
From 1998 to 2009, the matchup featured the #2 team in the Pacific-10/Pac-12 and the #3 Big 12 team, but the Alamo Bowl outbid the Holiday Bowl to feature that matchup beginning in 2010. Holiday Bowl Executive Director Bruce Binkowski stated that average ticket prices for the Holiday Bowl would have had to be increased from $60 to $100 to match the Alamo Bowl's offer of a $3 million payout (the Holiday Bowl was only offering $2.35 million).[2] The Pac-12 and Big 12 retained their contracts with the Holiday Bowl, however, and the 2010–2013 matchups pitted the #3 Pac-12 team against the #5 Big 12 team.[3]
Starting with the 2014 game, the Big Ten signed a six-year contract to return after a 20-year absence to the Holiday Bowl, regaining the slot that it had held from 1991 to 1994. With this agreement, the Holiday Bowl featured the #3 Pac-12 team and the #4 Big Ten team. In 2019, the bowl announced plans to host a Pac-12 team and an Atlantic Coast Conference (ACC) team during the 2020-2025 games.[4] Through 2019, the bowl was played at San Diego Stadium. The stadium was demolished beginning in the autumn of 2020.[5][6]
On October 22, 2020, organizers canceled the 2020 edition of the bowl, citing complications from the COVID-19 pandemic.[7] The 2021 edition was called off hours before kickoff on December 28, due to COVID-19 protocol issues within the UCLA program,[8] and officially canceled the next morning, after organizers could not secure a replacement team to face NC State.[9] In May 2023, organizers of the Holiday Bowl filed a lawsuit in San Diego County, seeking $3 million in damages from the Pac-12 and UCLA due to their withdrawal from the 2021 game.[10] Organizers also stated that since reimbursement was not provided for cancellation of the 2021 game, the bowl withheld a $3.2 million payment to Pac-12 member Oregon for the 2022 game.[10]
For the first seven games, BYU represented the WAC as its champion. In the inaugural 1978 game, the Navy Midshipmen came in with an 8–3 record and a Commander-in-Chief's Trophy and then capped their season with a 23–16 comeback victory over the highly favored Cougars. BYU has played in a total of 11 Holiday Bowls, more than any other team. The 1980 game was known as "The Miracle Bowl" as BYU erased a 20-point SMU lead in the last two minutes of the game, tying the score on the last play of the game—a 60-yard pass from All-American quarterback Jim McMahon to tight end Clay Brown as time expired. BYU kicker Kurt Gunther added the game-winning extra point.
The 1983 game between BYU and Missouri had its own dramatic ending, as BYU rallied behind All-American quarterback Steve Young. With just 23 seconds left, Young gave a handoff to Eddie Stinnett. Stinnett then turned around and passed it back to Steve Young, who caught it and ran in for a touchdown, giving BYU a 21–17 win. Young achieved a rare feat in college football: one touchdown pass, one touchdown run, and one touchdown reception all in a single game. For his efforts, he was named offensive MVP.
In the 1984 edition, BYU secured the national championship by defeating the Michigan Wolverines, 24–17. Because of the WAC's contract with the Holiday Bowl, BYU, top-ranked and the only undefeated team in Division I-A going into that season's bowls, was obligated to play in the mid-tier Holiday Bowl against a mediocre (6–5) Michigan squad. Again, the Holiday Bowl came down to the final few plays. BYU drove the length of the field and scored on a pass from injured All-American quarterback Robbie Bosco to Kelly Smith with 1:23 remaining. Marv Allen, who had played in the very first Holiday Bowl as a redshirt freshman in 1978, sealed the victory with an interception. This game marks a rare example of a non-New Year's Six bowl game featuring a team later named national champion.
Game results
Rankings are based on the AP poll prior to the game being played.
The bowl has been broadcast by Mizlou (1978–1984), Lorimar (1985),[23]ESPN (1986–2016) and FS1 (2017–2019), when it moved over to Fox, though it did not carry its first Holiday Bowl until the 2022 edition due to the 2020 and 2021 cancellations. [24][25][26]
^"Champs Again: Northwestern Wins 2018 Holiday Bowl". nusports.com. December 31, 2018. Retrieved March 26, 2020. McGee picked up the loose ball and returned it 82 yards for a touchdown to make it 20-17. It was the longest fumble recovery in Holiday Bowl history
