|Founded||August 1, 1952|
Memphis, Tennessee, United States
|Headquarters||Atlanta, United States|
Number of locations
|1,173 (September 30, 2018)|
|Americas, Europe, Middle East, Africa, Asia-Pacific|
|Services||Food services, lodging, conventions, meetings, timeshares|
IHG Hotels & Resorts
|Divisions||Holiday Inn Express|
|Footnotes / references|
Holiday Inn is an American chain of hotels based in Atlanta, and a brand of InterContinental Hotels Group, which has its headquarters in Denham, Buckinghamshire. Founded as a U.S. motel chain, it has grown to be one of the world's largest hotel chains, with 1,173 active hotels and over 214,000 rentable rooms as of September 30, 2018[update].
Kemmons Wilson, a resident of Memphis, Tennessee, was inspired to build a motel after being disappointed by the poor quality of roadside accommodations during a family road trip to Washington, D.C. During construction, the name "Holiday Inn" was coined by Wilson's architect Eddie Bluestein as a joking reference to the 1942 musical film Holiday Inn. Their first hotel/motel opened in August 1952 as "Holiday Inn Hotel Courts" at 4941 Summer Avenue in Memphis, then the main highway (U.S. Hwy. 64/70/79) to Nashville. It was demolished in 1994.
Wilson partnered with Wallace E. Johnson to build additional motels on the roads entering Memphis. In 1953, three more Holiday Inns were built on U.S. 51 South, Highway 51 North, and U.S. 61.
By 1957 there were 30 Holiday Inns, and Wilson began marketing the chain as "Holiday Inn of America". There were 50 locations across the US by 1958, 100 by 1959, 500 by 1964, and 1000 in 1968.
In 1965, the chain launched Holidex, a centralized reservation system where a visitor to any Holiday Inn could obtain reservations, by teleprinter, for any other Holiday Inn location. Promoting itself as "your host from coast to coast", Holiday Inn added a call center after AT&T's introduction of 800 toll-free telephone number service in 1967, and updated its systems[further explanation needed] as desktop microcomputers found their way into travel agencies.
Branded as "The Nation's Innkeeper", the chain put considerable financial pressure on traditional motels and hotels, setting the standard for competitors like Ramada Inn, Quality Inn, Howard Johnson's, and Best Western. By June 1972, with over 1,400 Holiday Inns worldwide, Wilson was featured on the cover of Time magazine and the franchise's motto became "The World's Innkeeper".
In the 1960s, Holiday Inn began franchising and opening campgrounds under the Holiday Inn Trav-L-Park brand. These recreational campgrounds were listed in the Holiday Inn directories.
In 1963, Holiday Inn signed a long-term deal with Gulf Oil Corporation where it agreed to accept Gulf credit cards to charge food and lodging at all of its American and Canadian hotels, in return for Gulf building service stations on many Holiday Inn properties, particularly near major U.S. and Interstate highways. The arrangement was copied by competing lodging chains and major oil companies during the mid-to-late 1960s, but fell out of favor following the 1973 oil crisis. The Gulf/Holiday Inn arrangement ended around 1982.
In 1971, the company constructed the Holiday Inn University and Conference Center, a teaching hotel for training new employees, in Olive Branch, Mississippi. In 1973, the company built the Olive Branch Airport north of the university as a home base for its corporate aircraft.
The company later branched into other enterprises, including Medi-Center nursing homes, Continental Trailways, Delta Queen, and Show-Biz, Inc., a television production company that specialized in syndicated country music shows. Wilson also developed the Orange Lake Resort and Country Club near Orlando and a chain called Wilson World Hotels. The company sold Trailways in 1979. As of 2014, Wilson's family still operates hotels as part of the Kemmons Wilson Companies of Memphis.
The "Great Sign" was the roadside sign used by Holiday Inn during its original era of expansion from the 1950s to 1970s. It was perhaps the company's most successful form of advertising. It was extremely large and eye-catching, but was expensive to construct and operate. The manufacturer of the sign was Balton & Sons Sign Company, and it was originally designed by sketch artists Gene Barber and Roland Alexander. Wilson wanted a prominent sign, desiring that it be at least 50 feet (15 m) high and visible in both directions. He also wanted a changeable marquee to welcome different groups. The original sign cost $13,000. It is said that the sign's colors were selected because they were favorites of Wilson's mother.
In 1982, following Wilson's departure, the Holiday Inn board of directors phased out the "Great Sign" in favor of a cheaper back-lit sign; Wilson considered it "the worst mistake they ever made". He loved the "Great Sign" so much that it was engraved on his tombstone, with the marquee reading "FOUNDER" and the arrow aimed at his name. The majority of the signs were scrapped but working examples are owned by the American Sign Museum in Cincinnati, Ohio and The Henry Ford Museum in Dearborn, Michigan, and with a private collector in Park Hills, Kentucky.
Although still a healthy company, changing business conditions and demographics saw Holiday Inn lose its market dominance in the 1980s. Holiday Inns, Inc. was renamed "Holiday Corporation" in 1985 to reflect the growth of the company's brands, including Harrah's Entertainment, Embassy Suites Hotels, Crowne Plaza, Homewood Suites, and Hampton Inn. In 1988, Holiday Corporation was purchased by UK-based Bass PLC (then owners of the Bass beer brand), followed by the remaining domestic Holiday Inn hotels in 1990, when founder Wilson sold his interest, after which the hotel group was known as Holiday Inn Worldwide. The remainder of Holiday Corporation (including the Embassy Suites Hotels, Homewood Suites, and Hampton Inn brands) was spun off to shareholders as Promus Companies Incorporated. In 1990, Bass launched Holiday Inn Express, a complementary brand in the limited service segment.
In 1997, Bass created and launched a new hotel brand, Staybridge Suites by Holiday Inn, entering the North American upscale extended stay market. In March 1998, Bass acquired the InterContinental brand, expanding into the luxury hotel market. In 2000 Bass sold its brewing assets (and the rights to the Bass name) and changed its name to Six Continents PLC. InterContinental Hotels Group (IHG) was created in 2003 after Six Continents split into two daughter companies: Mitchells & Butlers PLC to handle restaurant assets, and IHG to focus on soft drinks and hotels, including the Holiday Inn brand.
The brand name Holiday Inn is now owned by IHG, which in turn licenses the name to franchisees and third parties who operate hotels under management agreements.
In 1999, the hotel that changed into the Nickelodeon Suites Resort Orlando in 2005, opened, called "Holiday Inn".
The Wall Street Journal reported in 2002 that the company, led by Ravi Saligram, was producing a new 130-room "Next Generation" prototype hotel to rebuild the brand. It would include a bistro-like restaurant and an indoor pool. The first of these prototype hotels, the Holiday Inn Gwinnett Center, was built in Duluth, Georgia, in 2003.
On October 24, 2007, IHG announced a worldwide relaunch of the Holiday Inn brand, which spelled trouble for the remaining motels. The relaunch was "focused on delivering consistently best in class service and physical quality levels, including a redesigned welcome experience [and] signature bedding and bathroom products". The first relaunched Holiday Inn opened in the U.S. in spring 2008. Currently there are more than 2,500 relaunched Holiday Inn brand hotels around the world, and the Holiday Inn global brand relaunch process was completed by the end of 2010. By then, the majority of the HI motels were removed from the chain, with a few exceptions. (In the 1980s and 1990s, HI hotels were built alongside the motel properties [i.e. Baton Rouge, Louisiana] in order to provide more amenities and newer rooms.) When the relaunch occurred, these motels were either demolished or closed off, even if a full-service hotel was already on site. Today, fewer than 10 Holiday Inn motels still operate, others having been replaced by newer Holiday Inn Express locations or having switched to other chains.
In September 2008, IHG announced the creation of a new timeshare brand, Holiday Inn Club Vacations, a strategic alliance with The Family of Orange Lake Resorts.
In August 2012, the chain celebrated its 60th anniversary.
Although originally called "Holiday Inn Crowne Plaza", the Crowne Plaza division was separated from Holiday Inn in 1994 to form a distinctive brand.
During the 1960s and 1970s, there were several Holiday Inn Jr. motels with just 44 to 48 guest rooms located in portables. Locations included Camden, Arkansas; Rantoul, Illinois; Cleveland, Mississippi; Sardis, Mississippi; Farmington, Missouri; Springfield, Tennessee; and Columbus, Texas. A traditionally constructed lobby building featured a Holiday Grill restaurant. The Camden location had just 32 rooms while the Rantoul location had 64 rooms.
Holiday Inn Magazine was a monthly publication for guests during the 1970s. It featured travel destination and attraction stories in addition to a featured hotel property.
Neil Diamond composed the song "Holiday Inn Blues" which was released on the Velvet Gloves and Spit album in 1968. The humorous song laments on the rigors of an upcoming artist and his band touring in rented station wagons and staying in Holiday Inn hotels at each tour stop, trying to get rooms, and in one city where the hotel was near occupancy, the band was stuck into the bridal suite replete with a good view of the hotel's new parking lot.
Elton John and Bernie Taupin composed the song "Holiday Inn" which was released on the Madman Across the Water album in 1971. Elton explains to audiences that during their first years of touring across America, they would stay in the same identical rooms no matter where they were. As Bernie summed up in the lyrics, "From a terminal gate to a black limousine, it's a ten-minute ride to the Holiday Inn".
The Holiday Inn Resort brand transitioned from the Holiday Inn SunSpree® Resorts brand in 2007 as a part of the Holiday Inn global brand relaunch.