A home page (or homepage) is the main web page of a website. The term may also refer to the start page shown in a web browser when the application first opens.
A home page is generally the primary web page which a visitor navigating to a website from a search engine will see, and it may also serve as a landing page to attract visitors. Thus good home page design is usually a high priority for a website. For example, a news website may present headlines and first paragraphs of top stories, with links to full articles. Usually, the home page is located at the root of the website's domain or subdomain. For example, if the domain is
example.com, the home page is likely located at
In some cases, the home page is a site directory, particularly when a website has multiple home pages. Wikipedia, for example, has a site directory at wikipedia.org that links to every language-specific home page, including en.wikipedia.org.
A homepage is oftentimes designed to catch attention, and as such, important elements are positioned at the top in a strict hierarchy of importance.
One of the commonly found aspects of a homepage is a hero image, a large eye-catching banner image often containing a photograph or drawing depicting the webpage owner's values, services, etc. as a message. Hero images are immediately visible above the fold, without scrolling the page down.
A hero image may have several complementary elements as an overlay, such as the website's logo, a call to action, and a brief description.
A descendant of the hero image is a carousel, also known as a slider. It is a slideshow-like element of the homepage with multiple images rotating every few seconds. Carousels are frequently accompanied by dots and buttons in order to select different images.
In 2013, carousels were a popular element of a homepage, with 52% of top e-commerce websites using the design feature. However, in 2016 only 32% of websites used one.