Hunac Ceel Cauich (fl. late 12th and early 13th centuries) was a Maya general from Telchaquillo who conquered Chichen Itzá and founded the Cocom dynasty. While the rulers of Chichen Itzá were in part descendants of Toltec outsiders who might have been disliked for being foreign oppressors or the war a simple one of conquest, the Maya history attributes the cause of the war to the theft of a wife of a powerful ruler by a powerful lord. (On the other hand, rulers of both the attackers and the attacked are labeled Itzá.)
According to the history, Hunac Ceel, also known as Cauich, unsuccessfully fought the Itzás, having been taken captive. Ah Mex K'uuk threw him into the sacred cenote of Chichén Itzá as a sacrifice to the gods. However, he survived an entire night in the water and told a prophecy of the rain god Chac about the year's coming harvest and went on, under the sponsorship of Ah Mex Cuc, to become lord of Mayapan, a city which, along with Chichen Itzá and Uxmal, ruled northern Yucatan (Chapter II, "The Rise of Hunac Ceel" in Chilam Balam of Chumayel, see translation here). With the assistance of highland forces, he attacked Chichen Itzá, overthrowing the local ruling elite and establishing Mayapan as the sole ruler of the region. Ralph L. Roys, in his commentary on the Book of Chilam Balam of Chumayel posits the interpretation that someone from Chichen Itzá stole away with the bride of Ah Ulil, the ruler of Izamal. Hunac Ceel and his Mexican allies used this as pretext or reason to sack the city in Izamal's name and to go on to profoundly re-order the entire political landscape (Appendix C: "The Hunac Ceel Episode").