Hunan Television
CountryPeople's Republic of China
Broadcast areaMainland China, including Macau, Hong Kong, ROC-controlled Taiwan Area and overseas as (Hunan STV World) in Japan, South Korea, Singapore, Kenya, Indonesia, Malaysia, Philippines, Americas, Papua New Guinea, Australia and Europe
NetworkHunan Broadcasting System (HBS)
Picture formatSDTV 576i/480p (1970.9.29–2016.8.31)
HDTV 1080i (2009.9.28–present)
OwnerHunan Broadcasting System
Launched29 September 1970; 52 years ago (1970-09-29)
WebsiteOfficial website
Official video website
Hunan Television
Hunan Television

Hunan Television or Hunan TV (simplified Chinese: 湖南卫视; traditional Chinese: 湖南衞視; pinyin: Húnán Wèishì) is a state-owned provincial satellite TV station launched on 29 September 1970 and is currently China's second-most-watched channel,[1] second only to CCTV-1, owned by China Central Television, although Hunan STV occasionally overtook CCTV-1 in ratings.[2] Owned by Hunan Broadcasting System, Hunan TV's signal covers most of China, including Macau, Hong Kong, Taiwan and overseas as (Hunan STV World) in Japan, South Korea, Southeast Asia, Americas, Tajikistan, Papua New Guinea, New Zealand, Fiji, Australia, South Africa, Canada, United States, India, Nepal, Africa, Europe and other countries and regions landing. The channel broadcasts in high-definition since September 28, 2009. The appearance of its logo has resulted in the nickname of Mango TV.


On Dec 15, 2006, Hunan TV cooperated with BBC to broadcast a new program, “Just the Two of Us”. It is the first entertainment collaboration between Chinese television and the BBC on a global scale.[3]

On May 20, 2009, HunanTV World launched in Hong Kong.[4] It is the first permitted "international channel". Aria Jin served as the "Shoot, Brother!".[5]

Up to the year 2013, HSTV covers over 1 billion of the Chinese population, 358 million of them had claimed to like HSTV's programs. There are 210 million people watch HSTV every day. HSTV's online platform has 730 million views.[6][7]

In 2015, because of State Administration of Press, Publication, Radio, Film and Television's policies, HSTV had made prime time television airing from broadcasting 3 episodes per night to 2, and changed the start of airing time from 19:30 to 20:00. It is the only channel that airs drama at 22:00 other than CCTV.[8]

In 2017, the Hunan provincial committee of the Chinese Communist Party criticized Hunan TV as a "platform for gay entertainment" and for having "failed to fulfill the mission of being a mouthpiece of the Party."[9][10]

Notable programs


  1. ^ Kurlantzick, Joshua (2022). Beijing's Global Media Offensive: China's Uneven Campaign to Influence Asia and the World. Oxford University Press. pp. 146–147. ISBN 978-0-19-751576-1. OCLC 1309356843.
  2. ^ "湖南卫视年终晒业绩 09全年收视全国第二" China News Service (CNS). 28 January 2010. Retrieved 2012-10-23
  3. ^ De Burgh, Hugo; Rong, Zeng; Siming, Chen (2012-01-01). "Chinese television 'internationalization' and the search for creativity". Creative Industries Journal. 4 (2): 137–154. doi:10.1386/cij.4.2.137_1. ISSN 1751-0694. S2CID 143778962.
  4. ^ "湖南卫视国际频道21日正式开播_湖南卫视". Archived from the original on 2009-05-23. Retrieved 2017-04-20.
  5. ^ 只卖地道湖南农产品 《出手吧,兄弟!》2小时卖货超亿元, Huasheng Online (in Chinese), 8 June 2020
  6. ^ "湖南卫视覆盖人口已达10亿 观众忠诚度走高护航招商会_湖南卫视". Archived from the original on 2015-02-18. Retrieved 2017-04-20.
  7. ^ "湖南卫视本周四落地宁波 新年强档节目陆续登场_娱乐_腾讯网". (in Chinese (China)). Archived from the original on 2017-04-21. Retrieved 2017-04-20.
  8. ^ "湖南卫视2月启动创新编排 金鹰剧场周间八点见_湖南卫视". Archived from the original on 2015-02-15. Retrieved 2017-04-20.
  9. ^ Feng, Jiayun (2017-09-04). "Hunan TV slammed for chasing ratings". MCLC Resource Center. Archived from the original on 2023-02-04. Retrieved 2023-02-04.
  10. ^ 澎湃新闻 (2017-09-01). "湖南广电巡视整改:有同志娱乐立台思想根深蒂固". (in Chinese). Sina Corporation. Archived from the original on 2023-02-04. Retrieved 2023-02-04.
  11. ^ a b "2018年湖南卫视综艺节目有哪些_最新好看的综艺编排". 九号下载咨询. Archived from the original on 13 January 2020. Retrieved 3 May 2019.