|Product type||Mobile advertising|
|Introduced||July 1, 2010|
|Discontinued||June 30, 2016|
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010 keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store. If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the Safari web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO Steve Jobs initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well. The iAd App Network was discontinued as of June 30, 2016. Since then the technology lives on in both Apple News Advertising and App Store Search Ads.