iAd
Product typeMobile advertising
OwnerApple Inc.
CountryUnited States
IntroducedJuly 1, 2010
DiscontinuedJune 30, 2016
MarketsWorld
Websitewww.developer.apple.com/iad

iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.[1] iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall.[citation needed] Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.[2]

Similar to AdMob, iAd facilitates integrating advertisements into applications sold on the iOS App Store.[3] If the user tapped on an iAd banner, a full-screen advertisement appeared within the application, unlike other ads that would send the user into the Safari web browser. Ads were promised to be more interactive than on other advertising services, and users were able to close them at any time, returning to where they left their app. Former Apple CEO Steve Jobs initially indicated that Apple would retain 40% of the ad revenue, in line with what he called "industry standard", with the other 60% going to the developers. The amount paid to developers was later increased to 70%. iAd was expected to benefit free applications as well.[4] The iAd App Network was discontinued as of June 30, 2016.[5]

Timeline

References

  1. ^ Graser, Marc (April 8, 2010). "Apple unveils iAd". Variety. Archived from the original on March 28, 2023. Retrieved March 28, 2023.
  2. ^ Ulanoff, Lance (April 12, 2010). "Apple iAd Platform: A Case of the Rich Getting Richer". PCMag. Archived from the original on November 21, 2017. Retrieved April 21, 2010.
  3. ^ Krazit, Tom (April 8, 2010). "Apple strikes back at Google with iAd". CNet. Archived from the original on April 11, 2010. Retrieved April 21, 2010.
  4. ^ Foresman, Chris (April 8, 2010). "Multitasking (finally), iAd, and more coming in iOS 4.0". Ars Technica. Archived from the original on August 20, 2017. Retrieved April 21, 2010.
  5. ^ Statt, Nick (January 15, 2016). "Apple confirms it's backing away from iAd on June 30th". The Verge. Archived from the original on December 8, 2022. Retrieved March 28, 2023.
  6. ^ a b Aimonetti, Joe. "Apple increases developer iAd revenue to 70 percent". CNET. Archived from the original on December 6, 2022. Retrieved March 28, 2023.
  7. ^ Edwards, Jim. "The Price Of Running A Campaign On Apple's Fancy Ad System Has Dropped From $1 Million To $50". Business Insider. Archived from the original on April 28, 2016. Retrieved March 28, 2023.
  8. ^ Paczkowski, John (January 13, 2016). "Apple To Disband iAd Sales Team". BuzzFeed News. Archived from the original on January 24, 2023. Retrieved January 24, 2023.
  9. ^ "Why Apple Is Killing Off its Advertising Business". Fortune. Archived from the original on July 26, 2021. Retrieved March 28, 2023.
  10. ^ Rosoff, Matt. "Apple follows Microsoft out of the advertising business". Business Insider. Archived from the original on August 28, 2022. Retrieved March 28, 2023.
  11. ^ Heine, Christopher (June 30, 2016). "As iAd Shuts Down, Apple May Be About to Get a Shot of Advertising Redemption". Adweek. Archived from the original on July 3, 2016. Retrieved July 7, 2016.

External links


iOS and iOS-based products
Apple Inc.
Categories