|Founded||January 11, 2019|
|Headquarters||Seattle, Washington, US|
|United States |
IMDb TV is an American ad-supported video on demand streaming service owned by Amazon. The service first launched in January 2019 as IMDb Freedive.
IMDb TV launched as a free, ad-supported video channel by the Amazon-owned online database IMDb in January 2019, under the name IMDb Freedive. The free video on demand (VOD) service was available on both Amazon and IMDb's websites as well as on all Amazon Fire devices.
On June 17, 2019, IMDb Freedive announced its rebranding to IMDb TV, confirming it would triple its content selection. Signing new deals with Warner Bros., Sony Pictures Entertainment and MGM Studios, the streaming service offered new content.
The rebranding was set to further ramp up Amazon's ad-supported video strategy, with brands like AT&T, Procter & Gamble, Verizon and PepsiCo running 15- and 30-second advertisement spots within IMDb TV's movies and shows.
Amazon announced that it would be moving IMDb TV's content team to within Amazon Studios on February 20, 2020, with the goal of developing original programming under new IMDb TV co-heads.
In September 2021, Amazon announced they will expand the service in the United Kingdom, but it is available for members and non-members of Amazon Prime, with its access on their Prime Video app. The UK version of the service will not include UK made originals unlike to Prime Video who has UK-produced originals exclusively.
Main article: List of IMDb TV original programming
A reboot of the 2008 crime drama series Leverage was ordered by IMDb TV, making it the first major original series for the streaming service.
On October 3, 2019, IMDb TV announced it licensed the Canadian animated series Corner Gas Animated as a branded original series, joining the live-action comedy franchise Corner Gas and the feature film Corner Gas: The Movie, which were both on the streaming platform.
IMDb TV acquired the rights to Eleventh Hour Films and Sony Pictures Television's young-adult espionage series Alex Rider, which premiered on the streaming platform on November 13, 2020.
On October 29, 2020, Amazon announced Amazon Studios would produce the successor program to Judge Judy, entitled Judy Justice, for the service. Production on Judy Justice began as CBS's long-running Judge Judy ended on July 23, 2021. Judy Justice is slated to premiere on IMDb TV on November 1, 2021. With significantly high stakes in the program, Amazon has ordered 120 episodes for the first season alone, the largest initial order package for a streaming series. Amazon has bargained on Sheindlin to attract her legion of viewers and fanfare from Judge Judy over to their streaming service for Judy Justice.
On February 22, 2021, it was announced that Norman Lear had set up two projects at IMDb TV, half-hour long comedy Clean Slate and hour long drama Loteria.
IMDb TV announced it would begin streaming the NBC show Chicago Fire on December 6, 2019, making the deal the biggest single licensing pact to date for the streaming service. In addition, IMDb TV announced it would also begin streaming all five seasons of Universal Television's Friday Night Lights starting on December 31, 2019.
In February 2020, IMDb TV acquired the rights to more than twenty scripted TV titles controlled by Disney's Direct-to-Consumer & International Division.
IMDB TV began streaming several Star Trek films in June and July 2020.
Starting July 15, 2020, IMDb TV began streaming all 92 episodes of the AMC series Mad Men after completing a licensing deal with Lionsgate.
UK originals are not included on the launch slate but the AVOD streamer has been expanding rapidly, with the aforementioned US commissions joining series including Leverage: Redemption, a Bosch spinoff, the second season of Alex Rider and comedy series Sprung.