|Location||City of Arabia, Dubai, United Arab Emirates|
|Opened||August 15, 2016|
|Owner||Ilyas & Mustafa Galadari Group, Marwan Ilyas Galadari|
|Slogan||"Live the epic adventure!"|
|Area||1,500,000 square feet (140,000 m2)|
IMG Worlds of Adventure is an indoor amusement park in the United Arab Emirates in Dubai. It is Dubai's first mega themed entertainment destination. The park is divided into five "epic zones". Two of the five zones represent global brands Cartoon Network and Marvel, while IMG Boulevard and the Lost Valley – Dinosaur Adventure zones are original concepts created by the IMG Group. Novo Cinema is the fifth section of IMG Worlds of Adventure and agreement was signed between Novo Cinema and IMG World of Adventure in May 2015. The park has no connection to the multinational talent management agency IMG, and "IMG" stands for initials of the founding family.
IMG Worlds of Adventure is the second largest temperature controlled indoor themed entertainment destination in the world, covering an area in excess of 1.5 million square feet. With the capacity to welcome more than 20,000 guests a day, the destination features roller coasters, thrill rides, and other attractions based on popular Cartoon Network characters, iconic Marvel Super Heroes and animatronic dinosaurs. Other facilities include a variety of themed retail stores and dining venues, and a 12-screen Novo cinema complex.
IMG Worlds of Adventure is situated within City of Arabia, along Sheikh Mohammad Bin Zayed Road.
The park was built by the Ilyas & Mustafa Galadari (IMG) Group and is the world's largest indoor theme park. The park was part of the City of Arabia development project, a part of Dubailand, which was stalled due to the 2008 property crash. In April 2014, the park got a Dh1.2 billion loan from the Abu Dhabi Islamic Bank. The park itself is valued over Dh3.6 Billion. The park has the capacity to hold up to 20,000 daily and has at many occasions received optimum park capacity level footfall. IMG Worlds have opened its gate to guest on 31st August 2016 and now is one of the most sought after places to visit in Dubai.
The park includes 17 themed rides, some of them which are Bespoke rides and only to be found at IMG Worlds.
IMG Worlds of Adventure has in it plans to come up with more such projects to entice and attract the domestic and international tourists to the country.
The park contains five themed areas, called "Epic Zones". The park also contains a 12-screen cinema. Falcon's Creative Group was the primary firm involved in master planning process.
Cartoon Network is one of the zones and based on cartoon characters from Cartoon Network. It contains the world's first 5D Ben 10 cinema and the largest Ben 10 store in the world.
Marvel is another of the themed zones based on characters from Marvel (The Walt Disney Company). It was announced that this zone would feature the 3D media-based attraction, "Avengers: Battle of Ultron." The announcement made in early June, 2015, was made one month after the release of Marvel Studios' anticipated film Avengers: Age of Ultron in early May, 2015.
Lost Valley-Dinosaur Adventure is an original intellectual property created for IMG Worlds of Adventure. This zone includes animatronic dinosaurs and roller coasters.
IMG Boulevard is the fourth zone and welcomes and sets up guests for the other three zones.
On 10 May 2015, Novo Cinema signed an agreement with IMG World of Adventure for opening 12 multiplex screen cinemas in IMG World of Adventure. The lavish Novo 7-star comfort is complete with retail and dining offers. IMG Novo opened its gate to public in February 2019.