ITV Weather
TypeTV weather forecasts
GenreUK weather
Founded1989 (1989)
FounderITV Network
Headquarters,
Area served
United Kingdom
Key people
Manali Lukha (Head of Weather)
ParentITN, Met Office
DivisionsITV Regional Weather
Websiteitv.com/weather

ITV Weather is the national and regional forecast shown on UK terrestrial network ITV, and is provided by the Met Office (except the Channel Islands forecast, which is provided by the Jersey Meteorological Department). Bulletins are usually broadcast after every ITV News and ITV regional bulletin. Jon Mitchell is the longest serving forecaster after 31 years with ITV Weather.

National weather

The national bulletin launched on the ITV network on 13 February 1989, complimenting the previous regional arrangements whereby the separate ITV regional licence holders were responsible for providing weather forecasts themselves only for their regional franchise areas.[1]

National weather sponsors

The national weather for ITV has had commercial sponsors from the outset, as listed in the chart below.

Start of sponsorship End of sponsorship Brand
1989 2007 Powergen (later rebranded E.ON in 2007)
2008 2009 esure/Sheila's Wheels (ITV/STV); Gocompare.com (UTV)
2010 2010 Confused.com (ITV/UTV); Specsavers (STV)
2010 2011 Topps Tiles
2011 2011 The Co-operative Food
2012 2014 Seven Seas
2014 2014 Vitabiotics (ITV/UTV); Digby Brown Solicitors (STV)
2014 2015 Worcester Bosch Group
2015 2015 Crizal UV
2015 2016 Green Flag
2016 2018 SSE (ITV/UTV); Fischer Future Heat (STV)
2018 2018 Checkatrade.com
2018 2019 Halfords
2020 present Heinz
2021 present Piri: Pollen Count

Regional weather sponsors

Each region has at least one dedicated presenter. At weekends three presenters cover all of the 15 sub-regions and one presenter covers the national forecast. Currently the sub-regions are grouped as follows:

Regional weather sponsors

As with the ITV national weather the regional weather forecasts for ITV licence holders have commercial sponsors. These are currently:

Regional Sponsor
Anglia Greater Anglia
Border United Utilities
Calendar TUI
Central Octopus Energy
Channel Sure
Granada United Utilities
London (Weekday) Octopus Energy
London (Weekend) Great Western Railway
Meridian Great Western Railway
STV TUI
Tyne Tees TUI
Wales Great Western Railway
Westcountry Great Western Railway
UTV Phoenix Natural Gas

Graphics

On 3 October 2016, new weather graphics were introduced. These graphics are also used on Good Morning Britain in their weather updates as well as regional news.

On-air staff

Further information: List of ITV Weather on air staff

References

  1. ^ Tricia Williamson (obituary), The Independent, 14 November 2007, accessed 16 February 2020