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I Am Other
Parent companySony Music Entertainment
Founded2012
FounderPharrell Williams
Distributor(s)Columbia Records (music label)
YouTube (web)
Genre
Country of originUnited States
LocationNew York, NY
Official websiteiamother.com

I Am Other (stylized as i am OTHER) is a multimedia creative collective and record label created by Pharrell Williams that serves as an umbrella for all of his endeavors, including Billionaire Boys Club and ICECREAM apparel, textile company Bionic Yarn and a dedicated YouTube channel[1] launched by the Grammy Award-winning[2] artist, record producer, and fashion designer in 2012.[3] The channel was launched on May 12, 2012, as part of YouTube's $100 million original channel initiative. The programming on the I Am Other channel focuses on music, culture, fashion and the arts.[4] Williams describes the channel as a "cultural movement dedicated to Thinkers, Innovators and Outcasts."[3] The channel launched with original series such as Awkward Black Girl by Issa Rae, StereoTypes.

Historical programming

References

  1. ^ Caramanica, Jon (13 July 2012). "Life's Hard, Web Series Gracefully Illustrates". The New York Times. Retrieved 13 March 2013.
  2. ^ "Grammy Winners List: The Chicks Clean Up". Entertainment Weekly. Archived from the original on 7 June 2013. Retrieved 13 March 2013.
  3. ^ a b "Pharrell Williams Launches Now Obligatory Cultural Movement Company". The A.V. Club. 21 May 2012. Retrieved 13 March 2013.
  4. ^ "Pharrell teams with Google for i am OTHER YouTube Channel". AllHipHop.com. 16 August 2012. Retrieved 13 March 2013.
  5. ^ "Issa Rae Talks Awkward Black Girl Season 2 Finale And Youtube's Awkward Moments". What’s Trending. Archived from the original on 19 February 2013. Retrieved 13 March 2013.
  6. ^ "Our Un-Awkward Conversation with Awkward Black Girl Creator Issa Rae". Paper Magazine. Retrieved 13 March 2013.
  7. ^ "Pharrell Williams Enlists Nardwuar For "i am OTHER" Weekly Interview Series". HipHopDX. 22 May 2012. Retrieved 13 March 2013.
  8. ^ "Watch: Nardwuar vs. Wiz Khalifa". Vibe Magazine. Retrieved 27 March 2013.
  9. ^ "Watch: Nardwuar vs. 2Chainz". Vibe Magazine. Retrieved 27 March 2013.
  10. ^ "Web series 'Voice of Art' aims camera on street artists, activists". Los Angeles Times. Archived from the original on 13 August 2014. Retrieved 13 March 2013.
  11. ^ "An activist shows "Migration is Beautiful" through art". NBC Latino. Archived from the original on 27 January 2013. Retrieved 13 March 2013.
  12. ^ "Voice of Art- Graffiti Artists vs. GMOs". Endless Canvas. Retrieved 13 March 2013.
  13. ^ "Getting into Club Chrissie". Style.com. Retrieved 13 March 2013.
  14. ^ "StereoTypes host Ryan Hall on the Beauty of Breaking Society's Stereotypes Interview". New Media Rockstars. Retrieved 13 March 2013.
  15. ^ "Get High With Cloudy an Imagination Fueled Sky Tour". Fast Company. 13 August 2010. Retrieved 13 March 2013.
  16. ^ "Pharrell Williams unfolds content driven concept". Variety. 17 May 2011. Retrieved 13 March 2013.

External links

Pharrell Williams
Authority control databases
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