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| Type | Broadcast television network Former pay television channel |
|---|---|
| Country | |
First air date | 1 October 2007 |
| Availability | Nationwide, via free-to-air television and direct-to-home services. |
| Founded | 1 October 2007 by Grupo Abril |
| Headquarters | Av. Prof. Alfonso Bovero, 52 – Sumaré, São Paulo |
| Owner | Abril Radiodifusão (Grupo Abril; 2007-2009; 2013-2015) Spring Comunicação (2015-present) |
Launch date | 1 October 2007 (as a pay TV channel) 1 October 2013 (relaunch, replacing MTV Brasil) 28 November 2021 (relaunch, replacing Loading) |
| Dissolved | 20 July 2009 (first iteration) |
Former names | MTV Brasil, Ideal TV, Loading |
| Channel 11 | |
| Channel 227 (DTH) Channel 19/27 (cable) | |
| Channel 20/31 | |
| Channel 174/370 | |
Official website | idealtv.com.br |
| Replaced | MTV Brasil (2013 relaunch) Loading (2021 relaunch) |
| Replaced by | Loading (except on analog satellite television) |
Ideal TV (also called the TV Ideal or just Ideal) is a Brazilian broadcast television channel with 24 hours of programming dedicated to professional Brazilians. It made its first broadcast exclusively by subscription television on 1 October 2007, at 20:30. The channel closed on Monday, 20 July 2009.
On 1 October 2013 the channel returned to broadcast television, replacing MTV Brasil, which was operated by Grupo Abril. The channel went on the air 00:01, replacing MTV Brasil which is now just called MTV, now operated by ViacomCBS.