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((short description|Creative process of generating, developing, and communicating new ideas))
((Other uses|Ideation (disambiguation)((!))Ideation))
((Use dmy dates|date=August 2020))
((More citations needed|date=August 2022|find=Ideation))
'''Ideation''' is the [[creativity|creative]] process of generating, developing, and communicating new ideas, where an [[idea]] is understood as a basic element of thought that can be either visual, concrete, or abstract.<ref>Jonson, 2005, page 613</ref> Ideation comprises all stages of a thought cycle, from [[innovation]], to development, to actualization.<ref>Graham and Bachmann, 2004, p. 54</ref> Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the [[design process]], both in education and practice.<ref>((Cite news|date=2023-06-16|title=How Generative AI Can Augment Human Creativity|work=Harvard Business Review|url=https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity|access-date=2023-06-20|issn=0017-8012))</ref><ref>Broadbent, in Fowles, 1979, page 15</ref>

==Criticism==

The word "ideation" has come under informal criticism as being a term of meaningless jargon,<ref>((cite journal|url=https://hbr.org/2008/08/why-jargon-feeds-on-lazy-minds.html|title=Why Jargon Feeds on Lazy Minds|last=Berkun|first=Scott|journal=[[Harvard Business Review]]|access-date=16 March 2016|date=2008-08-07))</ref> as well as being inappropriately similar to the [[psychiatry|psychiatric]] term for [[suicidal ideation]].<ref>((cite web|url=https://www.themuse.com/advice/10-annoying-buzzwords-the-whole-office-would-be-better-off-without|title=Annoying Tech Jargon to Remove From Your Vocabulary-The Muse|last=Thomson|first=Stephanie|publisher=[[The Daily Muse|The Muse]]|access-date=16 March 2016|date=2015-06-14))</ref>

== Methods and approaches ==
There are many methods and approaches for ideation. A list of common ideation techniques is as follows:

* '''[[Brainstorming]]''': A technique where the basic premise is to get a group together and have them share their ideas freely, without judgement.((cn|date=March 2023)) The goal is to generate as many ideas as possible, regardless of whether they are good or bad. Once the brainstorming session is over, the group can evaluate the ideas and narrow them down to the best ones. 
* '''[[Idea mapping]]''': This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas. This technique can be used individually and in groups, and it is an effective way to generate a large volume of ideas quickly. Idea mapping is often used in business, engineering, and design, where creativity is essential for success. 
* '''[[SCAMPER]]''': SCAMPER is an acronym for the seven different aspects of ideation around which this idea revolves: Substitute, Combine, Adapt, Modify, Put to other uses, Eliminate, and Reverse. By considering each of these elements, in turn, it is possible to develop new ways to approach a problem or challenge and obtain a wide range of ideas suitable for further development.
* '''[[Five whys|The 5 Whys technique]]''': The 5 Whys technique is a simple yet powerful tool for driving to the root cause of a problem. The basis of the technique is to ask "why" five times to identify the primary causal factor behind a particular issue. It is suitable for a range of problem complexities and is often used in conjunction with other root cause analysis tools, such as [[Ishikawa diagram|fishbone diagrams]] and cause-and-effect tables. Although it may seem simplistic, the 5 Whys can be an invaluable tool for uncovering hidden problems and generating new ideas.
* '''[[Pugh matrix]]'''
* [[Morphological analysis (problem-solving)|'''Morphological analysis''']]
* '''[[6 thinking hats]]'''
* [[Loci method|'''The method of loci''']]
* '''[[Bodystorming]]''': Bodystorming is a creative process that involves using the body to simulate various actions and explore different solutions to a problem. The term was coined by [[Gijs van Wulfen]], who developed the process as a way to overcome the limits of traditional brainstorming. With bodystorming, participants are encouraged to physically act out possible solutions to a problem, allowing for a more immersive and realistic exploration of potential solutions. The process can be used alone or in groups, and is often used in conjunction with other ideation techniques such as [[role-playing]] and [[Mind Mapping|mind mapping]]. Bodystorming is an effective way to generate new ideas, and has been used in a variety of fields including [[product design]], architecture, and [[marketing]].((cn|date=March 2023))
* '''[[Brainwriting]]'''

==See also==
* [[Creativity]]
** [[Creativity techniques]]
*[[Enterprise social software]]
*[[Decision tree]]
*[[Originality]]

==References==
((reflist))

==Further reading==
*Michalko, Michael (2006) "Thinkertoys: A Handbook of Creative-Thinking Techniques Paperback" ((ISBN|978-1580087735))
*Jonson, B (2005) "Design Ideation: the conceptual sketch in the digital age". ''Design Studies'' Vol 26 No 6 pp 613–624. ((doi|10.1016/j.destud.2005.03.001))
*Graham, D and Bachmann, T., (2004) ''Ideation: The Birth and Death of Ideas''. John Wiley and Sons Inc. ((ISBN|978-0471479444))
*Fowles, R A (1979) "Design Methods in UK Schools of Architecture". ''Design Studies,'' Vol 1 No 1 pp 15–16  ((doi|10.1016/0142-694X(79)90022-X))
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((DEFAULTSORT:Ideation (Idea Generation)))
[[Category:Aptitude]]
[[Category:Creativity]]
[[Category:Cognition]]
[[Category:Design]]
[[Category:Innovation economics]]
[[Category:Innovation]]
[[Category:Problem solving skills]]
[[Category:Product management]]
[[Category:Science and technology studies]]

[[ru:Идеация]]

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