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Indian television dramas (also known as Indian serials) are dramatic television programs written, produced, and filmed in India, with characters played by Indian actors and episodes broadcast on Indian television.[1]

India's first television drama was titled Hum Log (Hindi), which aired in 1984–85,[2] and concluded with 154 episodes. Kyunki Saas Bhi Kabhi Bahu Thi (Hindi) (2000–2008) was the first Indian TV drama to cross 1,000 episodes and concluded with 1,833 episodes.[3][4] Char Divas Sasuche (Marathi) (2001–2013) was the first Indian serial to cross 2,000 and 3,000 episodes, also entering in Limca Book of Records, which concluded with 3,200 episodes. The Bengali crime show Police File crossed 5,000 episodes. The Telugu serial Abhishekam (2008–2022) was the first Indian serial with 4,000 episodes and concluded on 1 February 2022.[5] Yeh Rishta Kya Kehlata Hai (2009–present) is the longest running Hindi TV show of India, and the longest-running soap opera, airing for 14 years as of 2023.

Indian serials are made in almost all of the major languages in India, though many also contain a mix of the predominant language and English. Indian dramas are also broadcast in other parts of South Asia, the Caribbean, Southeast Asia, Central Asia, Western Europe, Southeastern Europe, the Middle East, North America, Latin America, North Africa, Southeast Africa, and francophone Africa.[6][7]


India's first television drama was Hum Log, which first aired in 1984–85[8] and concluded with 154 episodes, was the longest running serial in the history of Indian television at the time when it ended. It had an audience of 60 million.[9] Each episode was about 25 minutes long, and the series finale episode was about 55 minutes. At the end of each episode, veteran Hindi film actor Ashok Kumar would discuss the ongoing story and situations with the audience using Hindi couplets and limericks. In later episodes, he would introduce the actors who played characters in the serial and end his monologue with the Indian language versions of the words "Hum Log."

Biographies of famous people started being produced in the form of dramas like Chanakya, Dharti Ka Veer Yodha Prithviraj Chauhan, Veer Shivaji, Jhansi Ki Rani, Chittod Ki Rani Padmini Ka Johur, Bharat Ka Veer Putra – Maharana Pratap, Chakravartin Ashoka Samrat, Rudramadevi in the 1980s.

Crime dramas also started being produced and aired. C.I.D., follows a team of detectives belonging to the Crime Investigation Department in Mumbai. C.I.D. is the longest-running crime TV series in India, having a run of 20 years (1998–2018). Adaalat was an Indian television courtroom drama series which revolves around Advocate K.D. Pathak, is a defense lawyer with an impeccable track record of winning cases and setting helpless innocent victims free, but not at the cost of upholding the truth.[10]

The Indian mythological drama show, Devon Ke Dev...Mahadev, recorded the highest, 8.2 TVR in an episode.

Daytime dramas were popular during the 1990s and 2000s, with shows like Kyunki Saas Bhi Kabhi Bahu Thi,Kahaani Ghar Ghar Ki, Kasautii Zindagi Kay,Aanandham,Saathii Re,Doli Saja Ke,Chithi ,Kumkum – Ek Pyara Sa Bandhan, Kaahin Kissii Roz, Kahiin to Hoga, Roja Kootam, Woh Rehne Waali Mehlon Ki, Hamari Devrani, Kkusum,Nadhaswaram (TV series),Uravugal,Kolangal ,Metti Oli and Chotti Bahu . Porus, a historical drama, based on the Indian king Porus, premiered on Sony Entertainment Television on 27 November 2017 and ended on 13 November 2018. It is currently the most expensive show in Indian history, with a budget of over Rs. 500 crores.

During the 2010s, the popularity of daytime dramas gradually declined. At present, there are no daytime dramas on any mainstream channel.[11] Currently, the four major networks that air primetime television dramas with nationwide following are Colors TV, Star Plus, Sony Entertainment Television,Sun TV and Zee TV.[12]

Social impact

See also: Socio-economic issues in India

This section needs expansion. You can help by adding to it. (April 2011)

TV dramas affect Indian society, with regard to national integration, identity, Globalization,[13] Women, ethics and social issues in rural areas.[citation needed] The first Indian television drama series, Hum Log, began as a family planning program, and although it quickly turned its focus to entertainment, it continued to embed pro-development messages which provided a model of utilizing the television serial as an "edutainment" method that was followed by countries around the world.[14]

A 2007 study of cable coming to rural India showed that it led to "significant decreases in the reported acceptability of domestic violence towards women and son preference, as well as increases in women's autonomy and decreases in fertility." It also "found suggestive evidence that exposure to cable increases school enrollment for younger children, perhaps through increased participation of women in household decision-making."[15][16]

International reception


Indian dramas were popular in Pakistan and Indian entertainment channels are widely watched, due to the mutual intelligibility between Urdu and Hindi.[17][18] The Supreme Court of Pakistan has banned the showing of Indian films and TV shows.[19] The British Broadcasting Corporation has reported that cable television operators in Pakistan often violate the ban and air Indian television serials due to the high popularity and demand for these in Pakistan, and Indian television shows make up nearly 60 percent of all foreign programmes broadcast in Pakistan.[20]

In June 2006, Pakistani comedian Rauf Lala participated and won the comedy television show, The Great Indian Laughter Challenge, but the show could not be followed by fellow Pakistanis as the show was not allowed to be aired there.[21] An official has commented that "Bollywood and Indian TV drama have invaded our homes".[22]

The viewing of Indian TV dramas has become so popular that mainstream newspapers such as the Pakistan Tribune often have feature articles on the shows.[23] Since satellite connections offer uninterrupted coverage of Indian shows, many people have bought these to watch the programmes.[24]

Anti-Indian sentiment is reported in Pakistan and the two countries have fought 4 wars over a span of about 50 years. However, the effect of Indian TV shows and Bollywood have resulted in an increase in how "favourably an ordinary Pakistani views [India and] Indians." Certain Indian tourists to Pakistan have said that people are particularly friendly if one is from India.[25]

On 27 October 2018, The Supreme Court of Pakistan has reintroduced the ban on Indian content on local channels in the country. The channels like Filmazia, Urdu1 had shut down Indian content for an appropriate period of time.[26][27]


Indian soaps became highly popular in Afghanistan during the 2000s against the backdrop of the existing high popularity of Bollywood cinema. In 2006, a Reuters press article wrote of the airing of the series Kyunki Saas Bhi Kabhi Bahu Thi, dubbed into native Dari:[28]

Men, women, young and old anyone, it seems, with access to television is enthralled by the family drama.

According to a source, armed militants during the war in Afghanistan may have even stopped fighting to watch Indian dramas.[29]

The strong popularity of Indian dramas was challenged by conservative hardliners who saw it as a threat to the country's religious and national values. Under pressure from conservatives, the government of Hamid Karzai ordered broadcasters to stop airing dramas in April 2008. However, broadcasters refused to comply, stating that it is against the country's media law.[30]

The first homemade Afghan television drama serial was called Palwasha, produced by Aina Afghan Media and started airing on 25 November 2007. Although shot in Kabul and in Dari, the serial was directed by an Indian and other engineers and workers of the series were from India.[31] Additionally, the main character was played by an Indian actress, Sonal Udeshi.[32][33][34]

See also


  1. ^ Pak-Hind Ka Swag, Book 5 "Culture, Technology and fun", chapter 16 "soap opera, Serials and films"
  2. ^ "SOAP OPERAS CAST A SPELL OVER INDIA". The New York Times. 21 August 1985.
  3. ^ Kyunki Saas Bhi Kabhi Bahu Thi comes to a tragic end after completing 1833 episodes
  4. ^ Saas Bahu and the End
  5. ^ Shekhar, G. C. (6 September 2018). "More Spellbinding Soap Gathas". Outlook. Retrieved 9 September 2019.
  6. ^ Geeta Pandey. "BBC - Culture - Indian soap operas : Family affairs". BBC Culture.
  7. ^ "India Marginalized in Myanmar". 20 July 2013.
  8. ^ Kohli, Vanita (14 June 2006). The Indian Media Business. SAGE Publications. pp. 1–. ISBN 9780761934691. Retrieved 1 February 2014.
  9. ^ Gokulsing, K. Moti (2004). Soft-soaping India: The World of Indian Television Soap Operas. Trentham Books. pp. 32–. ISBN 9781858563213. Retrieved 1 February 2014.
  10. ^ "What makes this TV show such a hit with Indians?". Retrieved 6 August 2010.
  11. ^ "Star Dopahar to call it a day, all shows to end on September 30". Indian Express. Retrieved 19 September 2017.
  12. ^ Star, Zee, Color,Sun and Sony fight it out on weekends - Business Standard
  13. ^ Gokulsing, K. (2004). Soft-Soaping India: The World of Indian Televised Soap Operas. Trentham Books, UK. ISBN 1-85856-321-6. p. 105.
  14. ^ Aggarwal, Vir Bala; Gupta, V. S. (1 January 2001). Handbook of Journalism and Mass Communication. Concept Publishing Company. pp. 208–. ISBN 9788170228806. Retrieved 1 February 2014.
  15. ^ Jensen, Robert & Oster, Emily Oster (August 2007). "The Power of TV: Cable Television and Women's Status in India." Quarterly Journal of Economics, MIT Press. Vol. 124(3) pp. 1057-1094.
  16. ^ Munshi, Shoma (2010). Prime Time Soap Operas on Indian Television. Routledge, New Delhi. ISBN 978-0-415-55377-3. pp. 200.
  17. ^ Chander Mohan Jindal. "My Experiences of Lahore and Pakistan Railway". Archived from the original on 12 November 2012.
  18. ^ "Pakistani women love India's 'saas-bahu' sagas – The Express Tribune". 11 November 2010. Retrieved 13 January 2015.
  19. ^ "Indian TV Channels Banned in Pakistan". Pakistan Defence. Retrieved 13 January 2015.
  20. ^ "BBC NEWS - South Asia - Pakistan allows Indian TV shows". 18 August 2006. Retrieved 13 January 2015.
  21. ^ "BBC NEWS - South Asia - Pakistani comic's Indian joy". 27 June 2006. Retrieved 13 January 2015.
  22. ^ "BBC NEWS - Entertainment - Pakistan confirms Bollywood ban". 15 June 2005. Retrieved 13 January 2015.
  23. ^ "10 things I hate about Indian soaps". 15 January 2012. Retrieved 13 January 2015.
  24. ^ Rob Crilly in Islamabad (3 October 2010). "Pakistanis snap up Satellite dishes for Indian soaps". Retrieved 13 January 2015.
  25. ^ "Serial Lovers - Times of India". Archived from the original on 3 April 2013. Retrieved 13 January 2022.
  26. ^ "Pakistan bans Indian TV channels". BBC News. 27 October 2018. Retrieved 28 October 2018.
  27. ^ Baloch, Shafi (27 October 2018). "SC reinstates ban on airing of Indian content on TV channels". DAWN.COM. Retrieved 28 October 2018.
  28. ^ "Indian soap opera mesmerises Afghanistan".
  29. ^ "India's influential soft power in Afghanistan: Giving edge over Pakistan".
  30. ^ "Indian soap operas stir outrage in Afghanistan". Reuters. 17 April 2008.
  31. ^ "Kabul TV airs first Afghan commercial serial made by Indians" (PDF). India Review. December 2007.
  32. ^ Sinha, Neha (19 November 2007). "Starting this week on Kabul TV: First Afghan serial, made by Indians". The Indian Express.
  33. ^ Padukone, Chaitanya (19 November 2013). "Tales from Kabul". DNA India.
  34. ^ Thompson, Teresa L. (18 April 2014). Encyclopedia of Health Communication. ISBN 9781483346410.