An old flour mill in Samara, Russia
An old flour mill in Samara, Russia

Industrial tourism is tourism in which the desired destination includes industrial sites peculiar to a particular location. The concept is not new, as it includes wine tours in France, visits to cheesemakers in the Netherlands, Jack Daniel's distillery tours in the United States for example, but has taken on renewed interest in recent times, with both industrial heritage sites and modern industry attracting tourism.

Attractiveness

Even if the concept is subjective, depending on a person's preferences, it has been noticed (through market researches) that people like to see and experience the present or historic (heritage) production processes of:

An attractions directory [1] for some Central SE European countries illustrates and includes this classification.

The attractiveness perception is also influenced by the cities' of destination ability to build touristic packages that reflect their industrial image and/or identity; respectively, in the case of tour operators, by mastering the industrial component in their attraction mix in the offered packages.

Presently, even on the mature markets, there are relatively few tour operators providing industrial tourism packages, completing other offers and almost always missing the specialized ones, as researched in a market study[2] conducted by one of the tour operators providing such specialized services.

Destinations

The most obvious industrial tourism destinations are cities and regions with a solid industrial base. For them, industrial tourism is a potential growth sector that matches with their identity: the sector offers opportunities to strengthen their distinctiveness and image, notably by building onto their already existing assets.[3]

However, successful achievements are few and mostly in the developed countries (in Western Europe [4] - especially Germany, the United Kingdom, the Netherlands; as well as in the US and Japan) where a culture of leadership and collaboration between the different stakeholders at the community's governance level already exists. There is a positive trend and some remarkable achievements in Central Europe (Austria, Hungary,[5] the Czech Republic, Poland), China and India too.

Also, attention is being paid worldwide to reconvert economically collapsed mono industrial areas (especially mining and metallurgic ones) through industrial tourism: Krivoi Rog, Reșița[6] and Petroșani[7]).

Important conditions for evaluating a destination's industrial tourism potential are:

Particularities of the demand

International associations and organizations

Being a universal cultural asset, the industrial heritage and archeology gets a serious institutional (nonprofit), academic and governmental interest worldwide in the last decades, positively impacting its touristic potential too.

References

  1. ^ Hegedus, Marius (November 2014). "Industrial and Creative Tourism Attractions". VisitFactories.
  2. ^ Hegedus, Marius (5 August 2014). "Industrial and Creative Tourism – A Comparative Analysis of Packaged Offers". VisitFactories Blog.
  3. ^ Otgaar, Alexander H.J.; van den Berg, Leo; Berger, Christian; Feng, Rachel Xiang (June 2010). "Industrial Tourism Development in Cities" (PDF). Ashgate.
  4. ^ Meier, Allison (23 August 2013). "Rust is Beautiful: A Tour Through Seven of Europe's Awe-Inspiring Industrial Sites". Atlas Obscura.
  5. ^ Hillinger, Nicolae; Olaru, Martin; Turnock, David (December 2001). "The role of industrial archaeology in conservation: The Reşiţa area of the Romanian Carpathians". GeoJournal. 54 (3/4): 607–630. doi:10.1023/A:1021705414938. S2CID 150432257.
  6. ^ (Merciu) Iancu, Florentina-Cristina; Stoica, Ilinca-Valentina (May 2010). "Tourist Capitalization of Industrial Heritage Elements: A Strategic Direction of Sustainable Development. Case Study: The Petrosani Depression" (PDF). GeoJournal.