Company type | Private |
---|---|
Industry | Consumer goods |
Founded | 1983 |
Headquarters | , |
Products | Cosmetics |
Website | isadora.com |
IsaDora cosmetics is a Swedish cosmetics brand established in 1983 by the company Swedish INVIMA AB, located in Malmö.[1][2] IsaDora's first beauty line appeared in Swedish stores in November 1983, and by 1984 IsaDora exported its products to Norway and the rest of Scandinavia.[3] IsaDora has also expanded into the US market and was sold in Walgreens stores in the United States from 2003 until 2008.[4] It is also sold in the United Kingdom.[5][6] It was one of the sponsors and partners of the Eurovision Song Contest 2013.[7][8] Part of the IsaDora sortiment that appeared on posters as part of companies Eurovision campaign was "Big Bold Mascara", "Wonder Nail" and "Cream Mousse Eye Shadow".[9] IsaDora also hosted their own Eurovision event with appearances from the participants of the contest.[10]
In May 2013, IsaDora cosmetics launched its products in the UAE.[11]
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