Ishq FM

Delhi, Kolkata, Mumbai
Frequency	104.8 MHz
Branding	Ishq 104.8 FM
Programming
Language(s)	Hindi, Bengali
Format	Pop/Adult Contemporary
Ownership
Owner	India Today Group
Operator	Radio Today Broadcasting Ltd[1]
History
First air date	30 May 2007 (2007-05-30)[1]
Former call signs	MEOW, OYE
Call sign meaning	Hindi word for love
Links
Webcast	Listen Live
Website	ishq.com

Ishq FM, branded as Ishq 104.8 FM, (formerly Meow FM and OYE FM) is a romantic music^[2] FM Radio Channel in India that broadcasts in the major cities: Delhi, Mumbai, & Kolkata. It was initially launched as Meow FM, which was a talk-based channel and served Delhi, Indore, Mumbai and Kolkata.^[3] It is an India Today Group venture and its format was directed at a female audience. The channel got noticed for its catchy advertisement on BEST buses. It had also introduced "Meri Meow", a social network for its fans.^[4] In September 2010 the channel had changed its name to OYE-FM and programming to a Filmi format. In December 2016 it rechristened to the current avatar of ISHQ 104.8 FM.^[5]

Channel Description

Ishq FM is India's first Romantic Radio Station airing over the FM frequency of 104.8 MHz. It airs era-agnostic Bollywood blockbusters from the romantic genre 24x7. The station's catchy jingle "DO THE ISHQ, Baby" has been composed by Sachin-Jigar.

The brand will have a target audience of 25-34-year.