Tabure Thabo Bogopa Junior (born 12 March 1987), professionally known as JR, is a South African entrepreneur and musician.[2] He frequently performs Motswako rap, in both Setswana and English. He has had two number-one hip hop songs as well as two number-one pop hits on South African charts.[citation needed]
On 28 April 2008, JR released his first studio album under Electromode Music, The Main Event. The single "Gata Le Nna", produced by 37 mph (Mpho Pholo of Reck Shoppe Tunes) and featuring Towdee was number 1 on both YFM and Metro FM for over six weeks.[citation needed] The single won an award for "Song of The Year , Hip Hop" at the Hype Awards in 2008.[citation needed] The album was nominated in the "Best Hip Hop Album" in 2008 at the Metro FM Awards,[5] also received a nomination nod at the 2009 South African Music Awards for "Best Hip Hop Album". JR subsequently signed an endorsement deal with Renault SA.[citation needed]
Colourfull (2009)
In 2009, JR released his second studio album, Colourfull. His second single from the album, "Show Dem" featured rapper HHP and comedian Joey Rasdien, and was number 1 spot on several national radio stations[which?]. The single was nominated at the 2010 Channel O Music Video Awards for "Song of The Year".[6] JR was subsequently featured in two editions of MTV "Base Nights", and signed an endorsement deal with Vodacom.[7]
JR collaborated with Die Heuwels and hip hop artist, Jack Parow, who raps in English and Afrikaans. The two released their song "Show Goes On" which was originally written by JR himself for rock artist Khan of the band The Parlotones,[citation needed] who left for their world tour during the release of their album. JR also co-wrote "No More Hunger" for Khuli Chana, Tuks Senganga's "Tseo", Lonehill Estate's "Look Good", Louise Carver's "You Think You Got It Easy", "Jealousy" for AKA and co-wrote "Summa Yama Summa" for Coca-Cola.[citation needed]
During this period he also discovered and signed rapper sensation Yanga Chief to his label Feel Good Music. Writing and producing a couple of records for Yanga Chief including his break out hit single Awuth'Yam featuring Kid X and AKA.
Kool Forever (2012)
Kool Forever was J.R's third studio album. Released under his record label, Feel Good Music, the album received mainly positive reviews[by whom?], employing a mash up of electric hip hop and Kwaito. His first single "Phuma" received urban radio airplay[by whom?]. The second single "Muntu" was a mix of pop and mbaqanga, and was on frequent rotation on radio and TV music channels[which?]. The album featured the artists Prokid, Shugasmakx, Reason, Nokwazi, Cabo Snoop, AKA, Maxhoba, Louise Carver, DJ Dimplez and production by 37 mph.
2014
JR worked as a producer and writer on rapper Aka's latest album Levels, writing the first single "Congratulate", which had success in the charts of several African countries[which?]. Shortly after that he produced and wrote DJ Dimplez' single "Way Up" featuring JR and Cassper Nyovest. He wrote and produced Shugasmakx's single "Trust It". Later in 2014 he released the single "Soena Papa" from an album planned for 2015. He has also released a single, "Deny", with Anatii. Towards the end of 2014 he signed rapper Shane Eagle to his label and went on to release the song that would change Eagle's career, "Way UP" featuring BigStar Johnson, along with a cappella super group Beyond Vocal.
2019
In 2019 JR and Feel Good Music signed duo Jobe London and Mphow69 and went on to release arguably the biggest record of 2019 "Sukendleleni" on which JR is credited as co-producer and writer.
2021
JR founded the first music distribution app in Africa called FYVE. Along with his partners, the app launched on 1 June 2021, he took from twitter and said "It gives me great pleasure to announce the beginning of a new tech era! FYVE a new distribution app that will allow musicians to release music on their Cellphones."
