Jack London Square
Neighborhood of Oakland
Jack London docks at dawn, summertime
Location of Jack London Square in Oakland
Coordinates: 37°47′39″N 122°16′29″W / 37.7942°N 122.2747°W / 37.7942; -122.2747
Country	United States
State	California
County	Alameda
City	Oakland

Jack London Square is an entertainment and business destination on the waterfront of Oakland, California, United States. Named after the author Jack London and owned by the Port of Oakland, it is the home of stores, restaurants, hotels, Amtrak's Jack London Square station, a San Francisco Bay Ferry ferry dock, the historic Heinold's First and Last Chance Saloon, the (re-located) cabin where Jack London lived in the Klondike, and a movie theater. A farmer's market is hosted among the retail shops on Sunday mornings. The former presidential yacht USS Potomac is moored at an adjacent slip.^[1]

History

The area between Broadway, Webster, First Street (Embarcadero) and the estuary was named Jack London Square in 1951. On May 1, 1951, the area was formally dedicated and a plaque placed at the foot of Broadway.^[2]

Geography

Jack London Square is located at the south end of Broadway, across the Oakland Estuary from Alameda.^{[citation needed]}

The name has also come to refer to the formerly industrial neighborhood surrounding Jack London Square now known as the Jack London District, which has undergone significant rehabilitation in the last decade, including loft conversions and new construction.^{[citation needed]}

Former California Governor (and former Oakland mayor) Jerry Brown made his home here before moving north to the Uptown neighborhood.^{[citation needed]}

Tenants and businesses

KTVU (Channel 2), the Bay Area's Fox affiliate, has had studios at the Square since it began broadcasting on March 3, 1958, and the offices of the Port of Oakland are located there as well. The Square was also the temporary home of the Oakland Tribune from 1989 to 1996 after the newspaper was forced to abandon the landmark downtown Tribune Tower due to damage it sustained in the 1989 Loma Prieta earthquake.^[3]

Other businesses at Jack London Square range from the Oakland Athletics team headquarters and software firm Navis LLC, to restaurants such as Farmhouse, Noka Ramon, Scott's Seafood and Yoshi's restaurant and jazz club.^[4] California Canoe & Kayak retail and kayak rental shop has been located in Jack London Square since 1993.^[5]

Railways and transit

A mainline railroad runs through the middle of Embarcadero West, with the train speed limit set at 15 mph (25 km/h). Trains served 16th Street station until earthquake damage in 1989; afterwards, that station was replaced in 1994 by the present-day Jack London Square station. The tracks running through Jack London Square are used by BNSF and Union Pacific and Amtrak's Capitol Corridor, Coast Starlight and San Joaquin services. The trains share the road with automobiles, AC Transit buses, and pedestrians.^[6] A second Transbay Tube may include a BART station at the square. Another possibility is an aerial tramway to BART stations in downtown Oakland.^[7]

Design and development

Jack London Square's most recent changes are adding more businesses, restaurants, and entertainment. Under lead developer Ellis Partners, Jack London Square's new architecture and public spaces are adding to the daytime and nighttime population and use. Recent^[when?] new components include the 55 Harrison building, a 178,000-square-foot (16,500 m²) mid-rise by RMW Architects in association with Steve Worthington. The public spaces by SWA Group extended the city to the waterfront by adding accessible waterfront spaces supporting a variety of programs and events from farmers markets to the popular festivals and events.^[8]