Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director who is a co-founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte.^[1]

Background

Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer.^[2] In 2000, he partnered with Peter Bittenbender on One Big Trip, which led to their founding of Decon in 2002.^[3] One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name.^[4]

Selected videography

Music videos

• Swollen Members – “Paradise Lost,” 1994, “Deep End,” 1995

• Aceyalone – “I Think,” 1996

• Kool Kieth – “Plastic World,” 1998

• Hieroglyphics – “Soweto,” 2000

• Linkin Park – “Enth E Nd,” 2002

• Aceyalone – “Give It Here,” 2003

• Loot Pack – “Whenimondamic,” “20 Questions” (feat. Quasimoto), 2006

• Common and Sadat X feat. Talib Kweli – “1999,” 2007
• Jay Z – “Pray,” 2007

• Aceyalone feat. Chali 2na and Bionikc- “Eazy,” 2008
• Dilated Peoples – “Worst Come To Worst,” “Third Degree” (feat. Defari), 2008
• Evidence – “Mr. Slow Flow,” 2008
• Ludacris – “Blueberry Yum Yum,” 2008

• Busta Rhymes feat. Estelle – “World Go Round,” 2009
• Chali 2na ft. Beenie Man - “International,” 2009
• Damian Marley - “One Loaf Of Bread,” 2009
• Dilated Peoples - “Work The Angels,” 2009
• Evidence - “For Whom The Bell Tolls,” 2009
• Kid Cudi - “Soundtrack 2 My Life,” 2009
• Plantlife – “Sumthin About Her,” 2009
• The Alchemist - “Smile,” 2009
• 88 Keys feat. Kanye West - “Stay Up (Viagra),” 2009

• Evidence – “To Be Continued,” 2010
• Gangrene – “The Sickness,” 2010
• Jay Electronica – “Exhibit A,” 2010
• Jim Jones feat. Rell – “Blow Your Smoke,” 2010
• Just Blaze – “Exhibit A,” 2010
• Kid Cudi – “Cudderisback,” “Erase Me,” “Mojo So Dope,” 2010
• Ninjasonik – “Bars,” 2010
• The Roots – “Dear God 2.0,” 2010

• Jay Electronica – “Dimethyltryptamine,” 2011
• Nas – “Nasty,” 2011
• Pusha T – “Trouble On My Mind" (feat. Tyler The Creator), “What Dreams Are Made Of,” 2011
• Rakaa feat. Aloe Blacc – “Crown Of Thorns,” 2011
• The Alchemist feat. Danny Brown and Schoolboy Q – “Flight Confirmation,” 2011

• Alexander Spit feat. Bago- “A Breathtaking Trip,” 2012
• Gangrene- “Vodka & Ayahuasca,” 2012
• Roc Marciano- “76,” 2012
• Travis Barker and Yelawolf- “Push Em,” 2012

• Action Bronson – “Strictly For My Jeeps,” 2013
• Gangrene – “Take Drugs,” 2013
• Step Brothers – “Step Masters,” 2013
• The white Mandingos – “The Ghetto Is Tryna Kill Me,” 2013

• Schoolboy Q – “Break The Bank,” 2014
• The Alchemist – “Shut The Fuck Up,” 2014

• Gangrene - “Driving Gloves” (feat. Action Bronson), “Sheet Music” (feat. Sean Price and Havoc), “The Last Great Disgrace,” 2015
• Loudpvck – “Lit,” 2015

• Code Cut Crew - "Terrible Teddy,” 2016
• Invisibl Skratch Piklz – “Fresh Out Of Fucks,” 2016
• Travis Barker And Yelawolf - "Out Of Control,” 2016

• Blink 182 – “Home Is Such A Lonely Place,” 2017
• Evidence – “Jim Dean,” 2017, “Powder Cocaine” (feat. Slug), 2018

• Alchemist – “E Coli” (feat. Earl Sweatshirt), “Fork In The Pot” (feat. Conway, Schoolboy Q and Westside Gun), 2018
• Atmosphere – “Graffiti,” “Virgo,” 2018
• Cypress Hill feat. Sick Jacken – “Locos,” 2018
• J Critch and Harry Fraud – “Thousand Ways,” 2018
• Nas, Dave East, Lin Manuel Miranda and Aloe Blacc – “Hamilton,” 2018
• Everlast – “The Cull,” 2018, “Dream State,” 2019

• Coolkids – “Dipped,” 2019
• Evidence – “The Factory,” 2019
• Nas – “War Is Love,” 2019

• Atmosphere – “The Day Before Halloween,” “Where The Road Forks,” “Space is Safe,” “She Loves My Not,” “The New People,” “The Future Is Disgusting,” “DoubleTown,” “Stardust,” “Blotter Acid Reflux Syndrome,” “Party Crashers,” “Sleep Apnea,” 2020

• Bam Marley – “Fight Your Fears,” 2020
• Boldy James and The Alchemist – “Slow Roll,” 2020
• Brother Ali – “Greatest That Never Lived,” 2020
• Conway The Machine and The Alchemist – “Calvin,” 2020
• Everlast – “Slow Your Roll,” 2020
• Roc Marciano – “Downtown 81,” 2020
• The Alchemist – “Blank Canvas,” “Stained Glass” (feat. Westside Gun), 2020
• Travis Barker and Run The Jewels – “Forever," 2020

• B Real feat. Berner – “Number 9,” 2021
• Evidence – “Start The Day With A Beat,” 2021
• Kid Cudi – “Solo Dolo, Pt III,” 2021
• Nas – “40-16 Building,” 2021
• The Alchemist and Born x Raised – “Carry The Fire,” 2021
• Westside Gun feat. Freddie Gibbs and Roc Marciano – “$500 Ounces,” 2022

• Action Bronson – “Spirit Crocodile,” 2022
• Roc Marciano and The Alchemist feat. Ice T - “ The Horns of Abraxas,” 2022
• The Alchemist –“ Cycles,” 2022

Commercials

• Square Space with Eric Ripert
• Patron mixology with Chef Marcus
• Converse "Chuck Test"
• Google Glass campaign
• Microsoft Zune campaign
• Teva - "The Naturist" and "Teva Life Agents"
• Sony Ericsson - "Girl What's Up?"
• Shakira - "She Wolf" online video campaign
• Kübler Absinthe online campaign^[5]
• Eminem - "Relapse" web shorts^[6]

Feature length

• "Break Through" with FUTURA 2000 and Spriteiuop4
• "Time Alone"
• ”A Billion Bucks” (2010) – Documentary about Young Buck^[7]
• Forthcoming Jay Electronica Documentary (2010)^[8]
• "A Million in the Morning" (2010)
• "Dilated Peoples: The Release Party" (2007)
• "Ice Cream: Vol. 1" (2006)^[9]
• ”Revenge of the Robots” (2003) – Def Jux documentary
• "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi
• "Death Valley" (2024) - Short film accompanying DJ Muggs's Soul Assassins third album "Death Valley"