Journal of Marketing Research
DisciplineMarketing
LanguageEnglish
Edited bySachin Gupta (academic)
Publication details
History1964-present
Publisher
FrequencyBimonthly
5.000 (2020)
Standard abbreviations
ISO 4J. Mark. Res.
Indexing
CODENJMKRAE
ISSN0022-2437 (print)
1547-7193 (web)
LCCN68004962
OCLC no.1783303
Links

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.[1][2][3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000.[4] The founding editor was Robert Ferber.

Awards

Editors-in-chief

The following persons are or have been editor-in-chief of this journal:[7]

References

  1. ^ Churchill, Gilbert A.; Perreault, William D. (1982). ""JMR" Editorial Policies and Philosophy". Journal of Marketing Research. 19 (3): 283–287. doi:10.2307/3151562. JSTOR 3151562.
  2. ^ Huber, Joel; Kamakura, Wagner; Mela, Carl F. (2014). "A topical history of JMR". Journal of Marketing Research. 51 (1): 84–91. doi:10.1509/jmr.51.1.02. S2CID 49959699.
  3. ^ Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4.
  4. ^ "Journal of Marketing Research". 2020 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2021.
  5. ^ "In Memoriam: Paul e. Green - News". Archived from the original on 2017-08-07. Retrieved 2017-03-09.
  6. ^ "Previous Recipients | William F. O'Dell Award". www.ama.org. Archived from the original on 2015-11-02.
  7. ^ "Previous Editors | Journal of Marketing Research".
  8. ^ Ferber, Robert (1982). "In Memoriam". Acr North American Advances. NA-09.
  9. ^ Pearl, Robert; Sudman, Seymour (1982). "In Memoriam: Robert Ferber 1922–1981". The American Statistician. 36 (4): 355. doi:10.1080/00031305.1982.10483046.
  10. ^ David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal of Marketing Research: February 2014, Vol. 51, No. 1, pp. 94-95.
  11. ^ "Harper Boyd, former marketing professor, dies at 82 : 1/00".

External links

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