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| Product type | Breakfast cereal |
|---|---|
| Owner | Kellogg's |
| Country | Australia |
| Introduced | c. 1980 |
| Website | kelloggs.com.au/justright |
Just Right is a breakfast cereal produced by Kellogg's. It was created in the 1980s for health-conscious, athletic Australians, who are the world's third-biggest cereal eaters.[1] The cereal is sold in the United Kingdom, Iceland, Ireland, New Zealand and Australia but has been discontinued in other markets. A similarly named cereal with different ingredients (also manufactured by Kellogg's) was available in Canada from 1985 to 2021.
Just Right is composed of whole wheat, corn, and rice flakes, with raisins (sultanas in Australia), date nuggets and sliced almonds. It is also labelled as vitamin-fortified and low-fat.
An early commercial for the cereal when sold in the United States has become an internet viral video due to it featuring a then-unknown Tori Amos.
