K280DD
Relays digital subchannel of KYMT, Las Vegas
KPLV-HD2 Real 1039 logo.jpg
Broadcast areaLas Vegas, Nevada
Frequency103.9 MHz
BrandingReal 103.9
Programming
FormatUrban contemporary
AffiliationsPremiere Networks
KSNV (traffic updates)
Ownership
OwnerAdvance Ministries of Lake Havasu
OperatoriHeartMedia
History
First air date
August 29, 2015
Technical information
Facility ID1686504
ClassD
ERP250 watts
HAAT308 meters
Links
WebcastListen Live
Websitereal1039.iheart.com

K280DD (103.9 FM, Real 103.9) is an FM translator station licensed to cover Las Vegas, Nevada. It rebroadcasts an urban contemporary format from the HD2 subchannel of KYMT. The station, which was launched on September 4, 2015,[1] is owned by Advance Ministries of Lake Havasu and operated by iHeartMedia. It specializes in current-based Hip-Hop and R&B hits, marking the first time since 2001 that the Las Vegas radio market had a Mainstream Urban outlet since KVEG shifted to Rhythmic Top 40 in 2002, and for whom they are targeting.[2] On the same day it launched, rival CBS Radio flipped the FM portion of News/Talk KXNT-FM to Rhythmic Hot AC as "Q100.5" to serve as a flanker for sister station KLUC, whom "Real 103.9" is also targeting.[3] By March 2019, "Real 103.9" began transitioning to a Rhythmic contemporary direction due to its focus on hit-driven Hip-Hop currents.

The station transmits from atop The Strat casino, along the Las Vegas Strip.

References

  1. ^ "Real 103.9 Debuts" from Format Change.com (September 4, 2015)
  2. ^ "Las Vegas To Get Real 103.9" from Radio Insight (August 31, 2015)
  3. ^ "100.5 KXNT-FM Las Vegas Flips To Rhythmic Hot AC Q100.5" RadioInsight, September 4, 2015.