| Broadcast area | Phoenix metropolitan area |
|---|---|
| Frequency | 1540 kHz |
| Branding | La Indiscreta FM |
| Programming | |
| Language(s) | Spanish |
| Format | Classic Regional Mexican |
| Ownership | |
| Owner | KASA Radio Hogar, Inc. |
| History | |
First air date | January 6, 1966 |
Call sign meaning | Derived from "casa" ("house" in Spanish) |
| Technical information | |
| Facility ID | 33451 |
| Class | D |
| Power | 10,000 watts (day) 19 watts (night) |
| Translator(s) | K294CW (106.7 MHz, Phoenix) |
| Links | |
| Website | www |
KASA (1540 kHz) is a commercial radio station broadcasting a Classic Regional Mexican radio format. It is licensed to Phoenix, Arizona, and is owned by Kasa Radio Hogar, Inc.[1] The studios are on West Baseline Road in Phoenix.
By day, KASA is powered at 10,000 watts. But because 1540 AM is a clear channel frequency, KASA must greatly reduce power at night to 19 watts to avoid interference to other stations. It uses a directional antenna at all times. The transmitter is on West Baseline Road in Phoenix at South 15th Avenue.[2] Programming is also heard on 150-watt FM translator K294CW at 106.7 MHz in Phoenix.[3]
KASA signed on in January 6, 1966. It originally was a daytimer station, powered at 10,000 watts but required to go off the air at night. The call sign KASA had once been assigned to a radio station in Elk City, Oklahoma.[4] It was a Christian radio station, the second in Phoenix behind KHEP at 1280 kHz, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state.[5] George T. Wilson served as President and General Manager.
In April 1980, it built and signed on an FM sister station, 107.9 KMLE, which broadcast a mix of religious programs and easy listening music.[6] On October 24, 1988, Shamrock Broadcasting purchased the FM station.
After airing Christian programming for much of its history, in 2018, KASA 1540 made a change. It relaunched as "La Indiscreta 106.7 FM" with a Classic Regional Mexican format. The dial position comes from the frequency of its FM translator.