This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: "KBBB" FM – news · newspapers · books · scholar · JSTOR (March 2017) (Learn how and when to remove this template message)
Broadcast areaCentral Gulf Coast
Frequency102.5 MHz
BrandingK-Bay 102.5
FormatAdult contemporary
  • David Rowell
  • (Bay and Beyond Broadcasting LLC)
First air date
27 July 1984 (as KMKS at 92.1)
Former call signs
KMKS (1984-2022)
Former frequencies
92.1 MHz (1984-1990)
Call sign meaning
K - Bay and Beyond Broadcasting (company and licensee name)
Technical information
Licensing authority
Facility ID58979
ERP100,000 watts
HAAT142 Meters
Transmitter coordinates
28°47′50″N 96°9′21″W / 28.79722°N 96.15583°W / 28.79722; -96.15583
Public license information

KBBB (102.5 FM) serves Bay City, Texas and the region south of Houston. The radio station plays an adult contemporary format interspersed with topics of regional interest, regional news and weather, local personalities, and requests and dedications. Owned by David Rowell, through licensee Bay and Beyond Broadcasting LLC, KBBB is licensed by the Federal Communications Commission to operate on 102.5 FM.[1] The KBBB transmitter is located near Palacios, Texas. The station's call sign is only the facility's second set, having been KMKS since its sign on in 1984 until changing to the current call set in August 2022. KBBB stands for Bay and Beyond Broadcasting, and was specifically requested by the new station owner.


Class A: Application for Construction Permit was received by the Federal Communications Commission on June 23, 1982 to operate on the assigned frequency of 92.1 MHz at 3,000 watts. The station signed on at 92.1 FM on July 27, 1984 at 2:57 pm. At that time, KMKS played Adult contemporary music. In 1997, KMKS switched its formats to country music.

Class C2: 50,000 watts: August 13, 1990, KMKS applied for a station license of its newly upgraded facility with its assigned new frequency of 102.5 kHz and 50,000 watts BPH-20030206ACK .

Class C1: 100,000 watts. KMKS filed an Application for an FM Broadcast Station License to operate as C1, 100,000 watts on July 20, 2007 (BLH-20070720ABH), which was accepted for filing by the Federal Communications Commission (FCC) on July 23, 2007. KMKS received its license to cover (BPH-20030206ACK) August 6, 2007. At that time, KMKS 102.5 FM went from 50,000 to 100,000 watts ERP with a country music format.

On August 8, 2022, KMKS changed its format back to adult contemporary as "102.5 K-Bay" under the new callsign KBBB.[2]

Studio location

Studio is located at 2309 5th Street in Bay City Texas. Mailing address is P.O. Box 789, Bay City, Texas 77404-0789


  1. ^ "FM Query Results -- Audio Division (FCC) USA".
  2. ^ "KMKS Becomes 102.5 K-Bay". RadioInsight. Retrieved 2022-08-08.