KBXT

Wixon Valley, Texas
Broadcast area	Bryan-College Station
Frequency	101.9 MHz
Branding	101.9 The Beat
Programming
Format	Urban Contemporary
Affiliations	American Urban Radio Networks
Ownership
Owner	Brazos Valley Communications, Ltd.
History
First air date	1994 (as KLTR)
Former call signs	KPXQ (1991-1993, CP) KLTR (1993-1996) KZTR (1996-2007)
Call sign meaning	The Beat
Technical information
Facility ID	57802
Class	A
ERP	2,500 watts
HAAT	156.2 m (512 ft)
Transmitter coordinates	30°48′5″N 96°27′58″W / 30.80139°N 96.46611°W / 30.80139; -96.46611
Links
Webcast	Listen live
Website	1019thebeatfm.com

KBXT (101.9 FM, "The Beat") is a radio station broadcasting an Urban Contemporary music format.^[1] Licensed to Wixon Valley, Texas, United States, the station is currently owned by Brazos Valley Communications, Ltd. and features programming from American Urban Radio Networks.^[2] The station's studios are located in Bryan and its transmitter is located south of Hearne, Texas.

History

The station was assigned the call sign KPXQ on July 12, 1991. On December 27, 1993, the station changed its call sign to KLTR, on December 20, 1996 to KZTR, and on December 13, 2007, to the current KBXT.^[3]

KZTR had originally signed on as an affiliate of Z-Rock in the mid '90s, moving toward classic rock when the network ceased operations. It took on a Top 40 format as "B-102" in November 1998, only to flip to Adult Contemporary as "101.9 The Valley" in 2001. By 2006 it started simulcasting the same audio as KTAM (1240 AM), whose format is regional Mexican.

On November 29, 2007, KZTR flipped to "The Beat" and adopted a Rhythmic format featuring Hip Hop/R&B and Rhythmic Pop hits. While it is a rhythmic format, it is a Hip Hop/R&B station replacement for KVJM after that station flipped to Spanish language more than a year earlier. KBXT has since shifted towards a Mainstream Urban direction.

The KBXT call sign was previously assigned to a station in the Duluth, MN market at AM 1490.