KCBA
Salinas/Monterey/Santa Cruz, California
United States
CitySalinas, California
ChannelsDigital: 11 (VHF)
Virtual: 35
BrandingCentral Coast CW
Programming
AffiliationsThe CW Plus (2022–present)
Ownership
OwnerSeal Rock Broadcasters, L.L.C.
OperatorNews-Press & Gazette Company
KION-TV
History
First air date
November 1, 1981 (40 years ago) (1981-11-01)
Former channel number(s)
  • Analog:
  • 35 (UHF, 1981–2009)
  • Digital:
    13 (VHF, until 2020)
Call sign meaning
reverse order of the first three letters of the English alphabet
Technical information
Licensing authority
FCC
Facility ID14867
ERP19.75 kW
HAAT726 m (2,382 ft)
Transmitter coordinates36°45′22″N 121°30′10″W / 36.75611°N 121.50278°W / 36.75611; -121.50278
Links
Public license information
Profile
LMS
WebsiteCentral Coast CW

KCBA (virtual channel 35, VHF channel 11) is a television station in Salinas, California, United States, serving the Monterey Bay area. KCBA broadcasts programming from The CW Plus. The station is owned by Seal Rock Broadcasters, which maintains a shared services agreement with the News-Press & Gazette Company (NPG), owner of local CBS affiliate KION-TV (channel 46), for the provision of certain services. Programming originates from the KION-TV studio facilities in Salinas and is broadcast from a transmitter located on Fremont Peak.

Established as a Spanish-language station in 1981, KCBA became an English-language station in 1986 and affiliated with the new Fox network the next year. The station started broadcasting local news in 1990 and acquired most of the operations of KION-TV, then known as KCCN-TV, in 1996. In 2013, Seal Rock changed service providers from KION-TV to Entravision Communications, owner of Univision affiliate KSMS-TV; this deal ended in 2021, and a new agreement was signed with KION. On January 1, 2022, KCBA and KION's second digital subchannel exchanged affiliations.

History

Early years

On November 12, 1976, the KLOC Broadcasting Corporation filed with the Federal Communications Commission (FCC) to build a new television station on channel 35 in Salinas.[1] The firm proposed to operate the station primarily as a Spanish-language outlet with additional English-language religious programming on weekday mornings.[2] Another group, Leejon Broadcasting, also sought channel 35 for Spanish-language programming, but it opted to withdraw from the contest that June.[3] The construction permit was granted on September 20, 1979, conditional on the sale of one of the two broadcasting properties it owned in Modesto, KLOC radio and television; the radio station was chosen to be sold.[4] The new station launched on November 1, 1981,[5] bringing the Spanish International Network to over-the-air viewers on the Central Coast; in 1979, the network's San Francisco station, KDTV, was added to local cable systems.[6]

In March 1986, Sainte reached a deal to sell KCBA to Ackerley Communications of Seattle.[7] The sale created immediate questions about the station's future format, and rumors persisted that Ackerley planned on switching to English-language programming; as a result, the League of United Latin American Citizens objected to the transaction. The FCC approved of the sale in May 1986,[8] and in June, Ackerley unveiled its programming plans, which included no Spanish-language output; however, a new station, KSMS-TV (channel 67), would launch with SIN programming using some of KCBA's facilities, and channel 35 would not change formats until that station went into service.[9]

KCBA switched to English-language programming on September 1, 1986,[10] broadcasting a mix of children's programs, sitcoms, movies, and sports events.[11] KCBA joined the Fox network in the fall of 1987 and relocated to quarters on Moffett Avenue in Salinas in 1990, facilities large enough to house a news department.[12]

Joint management with KION-TV

In April 1996, Ackerley Group entered into an agreement with the Harron Corporation, owner of CBS affiliate KCCN-TV, to take over its operations under a local marketing agreement (LMA).[13] KCCN's newscasts at 5, 6, and 11 p.m. attracted roughly half as many viewers as KCBA's 10 p.m. program.[14] Operations of channel 46 moved from Monterey to Salinas, and local news on the CBS affiliate was suspended for a month before resuming in early June, with many—though not all—KCCN staffers rehired by Ackerley.[15]

Late in 1998, Ackerley bought KION outright from Harron and sold KCBA to Seal Rock Broadcasters, though Ackerley would continue to operate that station on Seal Rock's behalf; the deal closed in 2000.[16] Ackerley merged with Clear Channel Communications in 2002;[17] when Clear Channel spun off its television stations to Newport Television, a broadcasting holding company controlled by the private equity firm Providence Equity Partners, in 2007, the buyers were forced to divest of KION-TV due to overlapping radio interests in San Jose, with the Cowles Publishing Company purchasing that station and assuming the LMA with KCBA.[18]

KCBA's previous logo while under LMA with KION-TV until December 1, 2013
KCBA's previous logo while under LMA with KION-TV until December 1, 2013
KCBA's first logo as an Entravision station December 1, 2013, to September 10, 2015.
KCBA's first logo as an Entravision station December 1, 2013, to September 10, 2015.
KCBA's final logo as a Fox affiliate, used until 2022.
KCBA's final logo as a Fox affiliate, used until 2022.

On June 5, 2013, Entravision Communications—owner of KSMS-TV, UniMás affiliate KDJT-CA, and radio stations KLOK-FM and KSES-FM—announced that it would take over KCBA's operations through a joint sales agreement on or around December 1.[19]

Switch to The CW

After Entravision opted not to exercise an existing option to purchase KCBA's non-license assets from Seal Rock, the company entered into a new shared services agreement (not including sales) with NPG in September 2021 and moved its operations back to Salinas from Entravision's studio center in Monterey. NPG purchased the Fox affiliation and program stream, which moved to KION's 46.2 subchannel on January 1, 2022; simultaneously, the CW affiliation agreement was assigned to Seal Rock for use on KCBA. There was no change for cable or satellite viewers.[20]

Newscasts

Further information: KION-TV § News operation

In 1990, Ackerley started a local news department for KCBA, becoming the third source of television news on the Central Coast,[12] with 5:30 and 10 p.m. newscasts.[21] The station was able to attract a significant number of employees, including anchor Romney Dunbar, from KMST, which was suffering through a period of ratings and workplace turmoil.[22] In addition to actor Jeremy Slate, who served as the station's entertainment critic, Craig Kilborn served as the weekday sports anchor, a precursor to a career that would include hosting SportsCenter and his own late-night talk show.[12] Alex Witt, who went on to anchor for MSNBC, also was a reporter and anchor for the station in its early years.[23] The station cut back to one hour-long 10 p.m. program in 1991[24] but reinstated an early evening newscast at 6 p.m. in 1994, using the "family-sensitive newscast" format then being tried at several stations around the country,[25] but dropped the concept after less than a year.[26]

When the original KCBA LMA with KION ended in 2013, the 10 p.m. newscast moved to KION's 46.2 subchannel as of December 1, 2013.[27] KCBA instead began to simulcast the morning and evening newscasts of KTVU in Oakland; that station had long been available on cable systems in Santa Cruz but was dropped at that time.[28] By late 2021, KCBA was simulcasting 42 hours a week of KTVU's news output.[29]

Local news returned to KCBA itself with the CW–Fox swap on January 1, 2022, which returned the KION 10 p.m. newscast to channel 35.

Technical information

Subchannels of KCBA[30]
Channel Video Aspect Short name Programming
35.1 1080i 16:9 KCBA-HD The CW Plus

Analog-to-digital conversion

KCBA shut down its analog signal, over UHF channel 35, on February 17, 2009, the original target date in which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009). The station's digital signal remained on its pre-transition VHF channel 13.[31][32]

References

  1. ^ FCC History Cards for KCBA
  2. ^ "Spanish language TV sought for Salinas". The Californian. Salinas, California. December 9, 1976. p. 12. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  3. ^ "Compromise clears channels for Spanish television station". The Californian. Salinas, California. June 21, 1979. p. 5. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  4. ^ "Salinas TV plans: KLOC will sell radio station". The Modesto Bee. Modesto, California. December 27, 1979. p. D-8. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  5. ^ "KCBA" (PDF). Television Factbook. 1984. p. 114. Archived (PDF) from the original on January 30, 2022. Retrieved March 9, 2022 – via World Radio History.
  6. ^ Beltrán, Magdalena H. (July 18, 1981). "Spanish-language television has wide audience appeal". The Californian. Salinas, California. p. 28. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  7. ^ Deters, Barbara (March 27, 1986). "Local TV station is purchased or $13.1 million". The Californian. Salinas, California. p. 44. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  8. ^ "KCBA workers up in the air following sale". The Californian. Salinas, California. May 23, 1986. p. 38. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  9. ^ Rodriguez, Abel; Parsons, Larry (June 25, 1986). "New KCBA plans an all-English format". The Californian. Salinas, California. p. 1, 10. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  10. ^ Alvarez, Fred (September 3, 1986). "KSMS-Channel 67 begins Spanish-language programming". The Californian. Salinas, California. p. 16. Archived from the original on July 26, 2021. Retrieved March 9, 2022 – via Newspapers.com.
  11. ^ Chatenever, Rick (September 5, 1986). "TV takeover: KCBA brings new format to UHF dial". Santa Cruz Sentinel. Santa Cruz, California. p. Spotlight 15. Archived from the original on March 10, 2022. Retrieved March 9, 2022 – via Newspapers.com.
  12. ^ a b c Nordstrand, Carl (July 4, 1990). "New News: KCBA-TV will begin local report in August". The Californian. Salinas, California. p. 1E, 2E. Archived from the original on March 10, 2022. Retrieved March 10, 2022 – via Newspapers.com.
  13. ^ Christiansen, Lynn (April 25, 1996). "KCCN operations shut down: Station owners lay off 70; news programming canceled". The Californian. Salinas, California. p. 1A, 8A. Archived from the original on March 8, 2022. Retrieved March 8, 2022 – via Newspapers.com.
  14. ^ Burleson, Marty (April 26, 1996). "Ex-KCCN workers ponder appeal". The Californian. Salinas, California. p. 1C, 3C. Archived from the original on March 8, 2022. Retrieved March 8, 2022 – via Newspapers.com.
  15. ^ Burleson, Marty (June 4, 1996). "KCCN news returns to air". The Californian. Salinas, California. p. 1C, 3C. Archived from the original on March 10, 2022. Retrieved March 8, 2022 – via Newspapers.com.
  16. ^ "Ackerley Group to buy KION, sell KCBA". The Californian. Salinas, California. November 7, 1998. p. 15. Archived from the original on March 8, 2022. Retrieved March 8, 2022 – via Newspapers.com.
  17. ^ "Clear Channel completes merger with Ackerley Group". San Antonio Business Journal. June 14, 2002. Archived from the original on September 29, 2004. Retrieved March 10, 2022.
  18. ^ "Deals". Broadcasting & Cable. October 5, 2007. Archived from the original on May 15, 2021. Retrieved March 8, 2022.
  19. ^ "Entravision in JSA With KCBA Monterey, Calif". TVNewsCheck. June 5, 2013. Archived from the original on September 27, 2013. Retrieved September 24, 2013.
  20. ^ "New Year, New Fox 35". CC Fox 35. December 30, 2021. Archived from the original on March 8, 2022. Retrieved March 8, 2022 – via Facebook. For the last 35 years we have been KCBA FOX 35. As we enter into the New Year our call letters will be changing from KCBA to NION but we will still remain FOX 35! We have our same great team and will be providing the same great programming with even a fresher look! Effective Jan 1st if you get our channel over the air, please rescan your set then, so you can find us on 46.2. If you receive FOX 35 through Comcast, Spectrum, Direct TV, Dish, etc there are no changes necessary to continue to enjoy FOX 35. Thank you for the last 35 years and cheers to the next 35!
  21. ^ Nordstrand, Dave (August 20, 1990). "KCBA news flickers with promise of journalism spark". The Californian. Salinas, California. p. 1C. Archived from the original on March 10, 2022. Retrieved March 10, 2022 – via Newspapers.com.
  22. ^ Perez, Steve (June 17, 1990). "Newsroom exodus rocks local TV station". Santa Cruz Sentinel. Santa Cruz, California. p. D-11. Archived from the original on March 8, 2022. Retrieved March 8, 2022 – via Newspapers.com.
  23. ^ Miller, Paul (September 28, 2012). "'I hear something, but it sounds like gibberish'". The Carmel Pine Cone. Archived from the original on March 10, 2022. Retrieved March 10, 2022.
  24. ^ Nordstrand, David (September 6, 1991). "Kirstie Wilde among those leaving KCBA". The Californian. Salinas, California. p. 4B. Archived from the original on March 10, 2022. Retrieved March 10, 2022 – via Newspapers.com.
  25. ^ "Something completely different". Santa Cruz Sentinel. Santa Cruz, California. July 6, 1994. p. A-2. Archived from the original on March 10, 2022. Retrieved March 10, 2022 – via Newspapers.com.
  26. ^ Baine, Wallace (April 28, 1995). "Do we want 'responsible' media? The story of KCBA's 'family sensitive' newscast suggests not". Santa Cruz Sentinel. Santa Cruz, California. p. Spotlight 2. Archived from the original on March 10, 2022. Retrieved March 10, 2022 – via Newspapers.com.
  27. ^ "Central Coast News at 10 is Moving to the CW Starting December 1". Central Coast News KION. November 5, 2013. Archived from the original on December 2, 2013. Retrieved December 1, 2013.
  28. ^ Gumz, Jondi (November 29, 2013). "Comcast to drop KTVU Dec. 12". Santa Cruz Sentinel. Archived from the original on December 3, 2013. Retrieved December 1, 2013.
  29. ^ "KCBA 4th Quarter 2021 Issues and Programs Report". publicfiles.fcc.gov. December 31, 2021. Archived from the original on March 10, 2022. Retrieved March 9, 2022.
  30. ^ "RabbitEars query for KCBA". rabbitears.info. Archived from the original on March 15, 2016. Retrieved March 8, 2022.
  31. ^ "Editorial: DTV Delayed to June 12". KSBW. February 13, 2009. Archived from the original on July 13, 2011. Retrieved February 14, 2009.
  32. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved March 24, 2012.