KEKR Kicker 99.3 logo.png
Broadcast areaWaco metropolitan area
Frequency1590 kHz
BrandingKicker 99.3[1]
FormatClassic country
  • M&M Broadcasters, Ltd.
  • (Gary L. Moss)
First air date
May 23, 1956 (as KBUS)
Former call signs
KBUS (1956-1984)
KYCX (1984-1987)
KRQX (1987-2010)
KLRK (2010-2019)
Technical information
Licensing authority
Facility ID21493
Power2,500 watts day
65 watts night
Transmitter coordinates
31°41′10.00″N 96°27′18.00″W / 31.6861111°N 96.4550000°W / 31.6861111; -96.4550000
Translator(s)See § Translator
Public license information

KEKR (1590 kHz, 99.3 FM "Kicker 99.3") is a commercial AM radio station, paired with an FM relay translator, broadcasting a classic country radio format.[2] Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd.[3] Its studios are in Waco, and its transmitter is located in Mexia.


Broadcast translators of KEKR
Call sign Frequency
City of license Facility
(m (ft))
Class FCC info Notes
K257GO 99.3 Waco, Texas 147224 250 126 m (413 ft) D FCC LMS First air date: August 12, 2013 (as 99.1 K256BW)


On May 23, 1956, the station signed on as KBUS.[4] It was owned by Bi-Stone Broadcasting, and was a 500 watt daytimer, required to leave the air after sunset.

On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM in Moody, Texas.[5]

On February 28, 2013, KLRK changed its format to Regional Mexican music, branded as "La Caliente."[6]

On April 18, 2014, KLRK changed back to dance hits, branded as "101.3 Party".[7]

On February 3, 2015, KLRK changed its format to adult contemporary music and rebranded as "Mix 101.3".

On August 20, 2016, KLRK switched to a simulcast of adult contemporary-formatted KBHT 104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM sister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.[8]

During the summer of 2018, KLRK began airing the national Fox Sports Radio feed and reimaged as "Fox Sports 1590."

The station changed its call sign to KEKR on November 28, 2019.

On January 19, 2020, KEKR changed their format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".[9]


  1. ^[user-generated source]
  2. ^ "KEKR Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "Station Information Profile". Arbitron. Archived from the original on 2010-03-01.
  4. ^ Broadcasting Yearbook 1958 page B-378
  5. ^ Bob & Shooter Hit Waco
  6. ^ Waco's Bob Becomes Caliente
  7. ^ A Party Starts in Waco
  8. ^ M&M Moves Three Waco Stations Radioinsight - August 22, 2016
  9. ^ Fox Sports Central Texas Moves as Kicker Replaces Magic in Waco Radioinsight - January 19, 2020