KEKR
Simulcasting KBHT Bellmead

Mexia, Texas
Broadcast area	Waco metropolitan area
Frequency	1590 kHz
Branding	Kicker 104.9^[1]
Programming
Format	Classic country
Ownership
Owner	M&M Broadcasters, Ltd. (Gary L. Moss)
Sister stations	KBHT, KRMX, KRZI, KTON
History
First air date	May 23, 1956 (as KBUS)
Former call signs	KBUS (1956-1984) KYCX (1984-1987) KRQX (1987-2010) KLRK (2010-2019)
Technical information^[2]
Licensing authority	FCC
Facility ID	21493
Class	D
Power	2,500 watts day 65 watts night
Transmitter coordinates	31°41′10.00″N 96°27′18.00″W / 31.6861111°N 96.4550000°W / 31.6861111; -96.4550000
Translator(s)	See § Translator
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	www.listentexas.com

KEKR (1590 kHz, 99.3 FM "Kicker 104.9") is a commercial AM radio station, paired with an FM relay translator, broadcasting a classic country radio format.^[3] Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd.^[4] Its studios are in Waco, and its transmitter is located in Mexia.

Translator

Broadcast translator for KEKR
Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info	Notes
K257GO	99.3 FM	Waco, Texas	147224	250	126 m (413 ft)	D	LMS	First air date: August 12, 2013 (as 99.1 K256BW)

History

On May 23, 1956, the station signed on as KBUS.^[5] It was owned by Bi-Stone Broadcasting, and was a 500 watt daytimer, required to leave the air after sunset.

On February 29, 2012, the then-KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM in Moody, Texas.^[6]

On February 28, 2013, KLRK changed its format to Regional Mexican music, branded as "La Caliente."^[7]

On April 18, 2014, KLRK changed back to dance hits, branded as "101.3 Party".^[8]

On February 3, 2015, KLRK changed its format to adult contemporary music and rebranded as "Mix 101.3".

On August 20, 2016, KLRK switched to a simulcast of adult contemporary-formatted KBHT 104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM sister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.^[9]

During the summer of 2018, KLRK began airing the national Fox Sports Radio feed and reimaged as "Fox Sports 1590."

The station changed its call sign to KEKR on November 28, 2019.

On January 19, 2020 KEKR changed their format from sports (which moved to KBHT-HD3) to classic country, branded as "Kicker 99.3".^[10]

On July 2, 2023 KEKR began simulcasting its classic country format on KBHT 104.9 FM Bellmead/Waco and rebranded as "Kicker 104.9".^[11]

Previous logo

References

External links

Radio stations in the Waco, Texas, metropolitan area

By AM frequency

By FM frequency

LPFM	96.7 100.7
Translators	92.3 93.5 93.9 95.1 96.1 99.3 101.3 105.9 107.3

NOAA Weather Radio
frequency

162.475

Digital radio
by frequency & subchannel

By call sign

Radio stations in Central Texas: Austin; Bryan-College Station; Kerrville-Fredericksburg; Killeen-Temple; Waco

Other nearby regions: Brownwood; Dallas–Fort Worth; Huntsville; San Antonio; Tyler

See also: List of radio stations in Texas

Country radio stations in the state of Texas

Country radio stations in the state of Texas
Stations	KABW – Baird KACQ – Lometa KACT – Andrews KACT-FM – Andrews KAGG – Madisonville KAJA – San Antonio KALP – Alpine KAML – Kenedy-Karnes City KAND – Corsicana KARX – Canyon KASE-FM – Austin KATP – Amarillo KATX – Eastland KAUM – Colorado City KAYD-FM - Silsbee KBCT – Waco KBCY – Tye KBEC – Waxahachie KBEY – Burnet KBHT - Bellmead KBQQ – Smiley KBST-FM – Big Spring KBUK – La Grange KCKL – Malakoff KCKM – Monahans KCLW – Hamilton KCTX-FM – Childress KCUN-LP - Livingston KCWM – Hondo KCYY – San Antonio KDCD – San Angelo KDDD-FM – Dumas KDHN – Dimmitt KDLK-FM – Del Rio KDNZ – Pecos KDRX – Laughlin Air Force Base KEAN-FM – Abilene KEKR - Mexia KEON – Ganado KERC – Kermit KEYE – Perryton KFLP-FM – Floydada KFST-FM – Fort Stockton KFTX – Kingsville KFWR – Jacksboro KFXE – Ingram KFYN-FM – Detroit KGAS-FM – Carthage KGKL-FM – San Angelo KGNC-FM – Amarillo KHBR – Hillsboro KHDY – Clarksville KHEY-FM – El Paso KHFX – Cleburne KHKX – Odessa KHLB – Mason KHOS-FM – Sonora KIBQ – Austwell KIKT – Cooper KILT-FM – Houston KIMP – Mount Pleasant KIUN – Pecos KIVY-FM – Crockett KIXS – Victoria KJCS – Nacogdoches KKBQ – Pasadena KKCN – Ballinger KKLY – El Paso KKUS – Tyler KKYN-FM – Plainview KKYR-FM – Texarkana KKYX – San Antonio KLLL-FM – Lubbock KLSR-FM – Memphis KLUR – Wichita Falls KLXK – Breckenridge KMBL – Junction KMHT – Marshall KMIL – Cameron KMKT – Bells KMOO-FM – Mineola KMUL-FM – Muleshoe KMVL-FM – Madisonville KMWX – Abilene KNAF – Fredericksburg KNAF-FM – Fredericksburg KNAL - Port Lavaca KNEL-FM – Brady KNES – Fairfield KNFM – Midland KNUE – Tyler KNUZ – San Saba KOKE-FM – Thorndale KOLI – Electra KOLJ – Quanah KOMX – Pampa KORA-FM – Bryan KORQ - Winters KOXE – Brownwood KOYN – Paris KPAN – Hereford KPAN-FM – Hereford KPET – Lamesa KPIR – Granbury KPLX – Fort Worth KPSO-FM – Falfurrias KPUR-FM - Claude KQBB – Center KQBQ – Meyersville KQBR – Lubbock KQTY-FM – Borger KRBL – Idalou KRMX – Marlin KRNH – Kerrville KRPT – Devine KRRG – Laredo KRUN – Ballinger KRVA-FM - Campbell KRVF – Kerens KRXT – Rockdale KRYS-FM – Corpus Christi KSAM-FM – Huntsville KSAQ – Charlotte KSCH – Sulphur Springs KSCN – Pittsburg KSCK-LP – Sterling City KSCS – Fort Worth KSEM – Seminole KSLI – Abilene KSNY-FM – Snyder KSSL – Post KSTA – Coleman KSTV-FM – Dublin KTEX – Mercedes KTFW-FM – Glen Rose KTHP – Hemphill KTKO – Beeville KTTX – Brenham KTTY - New Boston KTWL – Hempstead KTXM – Hallettsville KUFA – Hebbronville KUKA – Driscoll KULM-FM – Columbus KULP – El Campo KUSJ – Harker Heights KUZN – Centerville KVET-FM – Austin KVLG – La Grange KVMC – Colorado City KVMK – Wheelock KVRP-FM – Haskell KVST – Huntsville KVWC-FM - Vernon KWBC – College Station KWBF - Lubbock KWBY-FM - Ranger KWED – Seguin KWFS-FM – Wichita Falls KWRD – Henderson KWYU – Christine KXDJ – Spearman KXEZ-Farmersville KXOX – Sweetwater KXXN - Iowa Park KYKK – Junction KYKM – Yoakum KYKR – Beaumont KYKS – Lufkin KYKX – Longview KYOX - Comanche KYXX – Ozona KYYK – Palestine KYYW – Abilene KZAH - Harper WACO-FM – Waco WTAW-FM - Buffalo
Defunct:	KDLP-LP – Ace KOGT – Orange KRHC – Burnet KSEY-FM – Seymour KSTB – Crystal Beach KTON – Belton KUOL – San Marcos
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas