KGGR 1040am logo.png
Broadcast areaDallas/Fort Worth Metroplex
Frequency1040 kHz
BrandingKGGR 1040 AM
FormatUrban Gospel
  • MARC Radio Group
  • (MBC of Texas-KGGR, Inc..)
First air date
June 8, 1947 as KIXL
Former call signs
KIXL (1947-1973), KPBC (1973-1990)
Call sign meaning
Great Gospel Radio
Technical information
Power3,300 watts day
2,800 Watts critical hours
Transmitter coordinates
32°46′43″N 96°43′52″W / 32.77861°N 96.73111°W / 32.77861; -96.73111

KGGR (1040 AM) is a commercial radio station, licensed to Dallas and serving the Dallas-Fort Worth Metroplex. It is owned by MARC Radio Group and airs an urban gospel radio format, in place since 1990. The call sign stands for Great Gospel Radio.

KGGR is a daytimer station. By day, it transmits with 3,300 watts; however, since AM 1040 is a clear channel frequency reserved for Class A WHO in Des Moines, Iowa, KGGR must sign-off at night to avoid interference. During critical hours, the station broadcasts at 2,800 watts. It uses a non-directional antenna, located off Military Parkway in South Dallas.[1]


On June 8, 1947, the station signed on the air as KIXL. The station was owned by Variety Broadcasting led by Lee Segall, and included celebrity stockholders Greer Garson and William Holden. Later on, it founded a sister station, KIXL-FM on 104.5 MHz, later known as KEZT and now as KKDA-FM. Segall programmed a long-running and successful beautiful music format on KIXL, which was simulcast on KIXL-FM ("104 on both dials").

Great Gospel Radio 1040 logo used prior to simulcasting on 102.5 FM in 2009.
Great Gospel Radio 1040 logo used prior to simulcasting on 102.5 FM in 2009.

In the 1970s and 1980s the station was owned by Crawford Broadcasting as KPBC, featuring Contemporary Christian music until a new 24-hour station at 770 kHz was created by Crawford.

Studios were located at 1401 South Akard in Dallas from 1947 to 1973, at 3201 Royalty Row in Irving (same as present KAAM), and in south west Dallas after the mid nineties. KGGR increased its day power to 3,300 watts in the early 2000s, but still as a daytimer. It moved to studios located at Highway 67 beside Executive Air Park (former Red Bird Airport). An FM translator was licensed to rebroadcast KGGR on 102.5 MHz in January 2009. K273BJ 102.5 no longer simulcasts KGGR, but 94.9 KLTY-FM-HD2, which airs a Spanish-language Contemporary Christian format known as "El Pez" (The Fish). KGGR does simulcast from a new translator, K295DA (106.9 MHz) in Dallas.

KGGR's former sister stations KHVN and KKGM were purchased by iHeartMedia and they became affiliates of the Black Information Network, leaving KGGR as the only Gospel-formatted station in the metroplex.

On December 30, 2021, Florida-based MARC Radio Group has announced its intent to acquire KGGR and K295DA from Mortenson Broadcasting for $650,000.[2]


  1. ^
  2. ^ Station Sales Week of 12/31 - RadioInsight (December 30, 2021)

Coordinates: 32°46′43″N 96°43′51″W / 32.77861°N 96.73083°W / 32.77861; -96.73083