| Broadcast area | Santa Cruz Monterey Salinas, California |
|---|---|
| Frequency | 104.3 MHz |
| Branding | 104.3 The Hippo |
| Programming | |
| Format | Classic rock |
| Ownership | |
| Owner |
|
| KCDU, KKHK, KPIG-FM, KWAV | |
| History | |
First air date | 1990 (as KPUP-FM) |
Former call signs | KPUP-FM (1990-1991) KHKN-FM (1991-1992) KKLF (1992-1995) KMBY-FM (1995-2002) KTEE (9/5/2002-9/12/2002) |
Call sign meaning | K HIPpo |
| Technical information | |
| Facility ID | 9858 |
| Class | A |
| ERP | 2,600 watts |
| HAAT | 155 meters |
| Repeater(s) | 104.3 KHIP-FM1 (Carmel Valley) |
| Links | |
| Webcast | Listen Live |
| Website | thehippo.com |
KHIP is a commercial radio station in Gonzales, California, broadcasting to the Santa Cruz-Monterey-Salinas, California area on 104.3 FM. Its studios are in Monterey while its transmitter is located east of Salinas.
KHIP airs a classic rock music format branded as "The Hippo". It carries Las Vegas Raiders NFL games.[1]
KKLF was a Spanish language station in 1995 when it simulcast KIEZ.[2]
104.3 was home of alternative rock KMBY which moved to 103.9 in a major switch in 2002.
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.[3] Stephens began operating the station that same day. The sale was consummated on September 30, 2019.[4]