KKRC-FM
97.3 KKRC logo.png
Broadcast areaSioux Falls, South Dakota
Frequency97.3 MHz
Branding97.3 KKRC
Programming
FormatClassic hits
Ownership
Owner
KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB
History
First air date
1973 (as KPAT)
Former call signs
KSOO-FM (1968-1973)
KPAT (1973-1994)
KMXC (1994-2020)
Call sign meaning
Former call letters of 93.5 FM in the 1980s
Technical information
Licensing authority
FCC
Facility ID64711
ClassC1
ERP100,000 watts
HAAT259.7 meters
Links
Public license information
WebcastListen Live
Website973kkrc.com

KKRC-FM (97.3 FM, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.

Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.

Previously airing a hot adult contemporary format as KMXC, "Mix 97.3", beginning November 11, 1994, the station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.[1]

References

  1. ^ Venta, Lance (August 31, 2020). "Townsquare Goes Back In Time In Sioux Falls". RadioInsight. Retrieved September 15, 2020.

Coordinates: 43°43′44″N 97°05′10″W / 43.729°N 97.086°W / 43.729; -97.086