|Broadcast area||Sioux Falls, South Dakota|
|KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB|
First air date
|1973 (as KPAT)|
Former call signs
Call sign meaning
|Former call letters of 93.5 FM in the 1980s|
Public license information
KKRC-FM (97.3 FM, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.
Previously airing a hot adult contemporary format as KMXC, "Mix 97.3", beginning November 11, 1994, the station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.