KLAV
CityLas Vegas, Nevada
Broadcast areaLas Vegas metropolitan area
Frequency1230 kHz
Branding1230 AM The Game
Programming
FormatSports
AffiliationsVegas Stats & Information Network
SportsMap
Henderson Silver Knights
Ownership
OwnerLotus Communications
KENO, KKGK, KOMP, KRLV, KWID, KWWN, KXPT
History
First air date
1948 (as KLAS)
Former call signs
KLAS (1948-1964)
Call sign meaning
LAs Vegas
Technical information
Facility ID70690
ClassC
Power900 watts day
1,000 watts night
Links
WebcastListen live
Websitewww.lvsportsnetwork.com

KLAV (1230 AM) is a commercial radio station located in Las Vegas, Nevada. Owned by Lotus Communications, the station airs a betting-focused all-sports radio format featuring programming from the locally-based "BetR Network" and programming from SportsMap. Its studios are located in the unincorporated community of Spring Valley in Clark County and its transmitter is located in North Las Vegas.

History

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KLAV ran a middle-of-the-road (MOR) format until the late 1970s. In early 1979, at the peak of the disco craze, the station endeared itself "Disco 1-2-3 KLAV". KLAV evolved into a Top 40 format in the early 1980 under then program director Ted Ziegenbusch. It played a lot of R&B/Urban music that key rival Top 40 station, 98.5 KLUC, would not play at the time. KLAV was the first commercial station to play rap/hip-hop music in Las Vegas. In 1985 the station briefly switched to an easy-listening format and changed its call letters to KEZD but returned to its traditional KLAV name and time-brokered format by 1987.

KLAV previously broadcast from atop the former Bob Stupak's Vegas World Hotel & Casino until its closure in 2000. The station broadcast in a few locations around the Las Vegas Valley but eventually settled down at its current West Sahara Avenue location.

In August 2012, KLAV was sold by Hemisphere Broadcasting to Lotus Broadcasting.[1] In April 2015, KLAV flipped to a Regional Mexican format as La Caliente.[1]

In April 2017, while announcing that it had acquired the radio rights to the Vegas Golden Knights, Lotus announced that KLAV's FM transmitter K255CT would switch to a simulcast of KRLV.[2]

In 2019, KLAV relaunched as "La Ranchera 1020 AM", emphasizing ranchero music. In August 2020, the station switched to all sports betting when the former programming and branding from KBAD/KRLV was moved to the station. KLAV subsequently relaunched as 1230 The Game. Later that month it was announced that KLAV would be the flagship station for the Henderson Silver Knights of the American Hockey League.[3]

References

  1. ^ a b "Lotus Flips Las Vegas Pair". Radio Insight. Retrieved 24 April 2017.
  2. ^ "Fox Sports 1340 Las Vegas To Add FM With Addition Of Golden Knights Hockey". Radio Insight. Retrieved 19 April 2017.
  3. ^ "Silver Knights Announce Radio Partnership With Lotus Broadcasting". NHL.com. Retrieved 2020-08-29.


Coordinates: 36°12′52″N 115°09′08″W / 36.21444°N 115.15222°W / 36.21444; -115.15222