CityFalfurrias, Texas
Broadcast areaRio Grande Valley
Frequency1260 kHz
BrandingRadio Voz AM
OwnerBill Doerner, Valerie Smith, and Larry Roberts
(Sportsradiocc LLC)
First air date
January 1, 1953
Former call signs
KBLP (1953-1956)[1]
KPSO (1956-1997)[2]
Technical information
Facility ID7149
Power500 watts (day)
330 watts (night)
Transmitter coordinates
27°14′11″N 98°10′22″W / 27.23639°N 98.17278°W / 27.23639; -98.17278

KLDS (1260 AM, "Radio Voz AM") is a radio station licensed to serve Falfurrias, Texas, United States. The station is owned by Bill Doerner, Valerie Smith, and Larry Roberts, through licensee Sportsradiocc LLC.

KLDS broadcasts a Spanish-language religious radio format to the Rio Grande Valley and surrounding counties.[3]

The radio station began operations in 1953 broadcasting as KBLP with 500 watts of power, daytime-only, on a frequency of 1260 kHz under the ownership of Ben L. Parker.[1] In 1956, under new ownership, the station had its call sign changed to KPSO. The station was assigned the KLDS call sign by the Federal Communications Commission on December 19, 1997.[2]


  1. ^ a b "Directory of AM and FM stations and Market Data of the United States". Broadcasting-Telecasting 1955 Yearbook-Marketbook Issue. Washington, DC: Broadcasting Publications, Inc. 1955. p. 294.
  2. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. Archived from the original on December 13, 2012. Retrieved May 29, 2009.
  3. ^ "Station Information Profile". Arbitron. Retrieved May 29, 2009.