KLUP 930AMTheAnswer logo.png
Broadcast areaSan Antonio metropolitan area
Frequency930 kHz
Branding930AM The Answer
FormatConservative talk radio
AffiliationsSalem Radio Network
First air date
October 17, 1947; 75 years ago (1947-10-17)
Former call signs
KITE (1947–78)
KCCW (1978–85)
KLLS (1985–87)
KRIA (1987–90)
KISS (1990–92)[1]
Call sign meaning
pronounced as "loop", former station branding
Technical information
Facility ID34975
Power5,000 watts day
1,000 watts night
Transmitter coordinates
29°31′06″N 98°24′25″W / 29.51833°N 98.40694°W / 29.51833; -98.40694
WebcastListen Live

KLUP (930 AM) – branded 930AM The Answer – is a commercial conservative talk radio station licensed to serve Terrell Hills, Texas. Owned by the Salem Media Group, the station covers the San Antonio metropolitan area. The KLUP studios and transmitter are both located in San Antonio. Besides a standard analog transmission, KLUP is available online.


On October 17, 1947, the station first signed on as KITE in San Antonio, owned by Charles A. Balthrope and was a 1,000 watt daytimer, required to go off the air at night.[2] In the 1950s, the power was boosted and the station was authorized to stay on the air around the clock, running the current 5,000 watts by day and 1,000 watts at night.

In May 1960, KITE was acquired by the Townsend U.S. International Growth Fund. An advertisement in the 1960 edition of Broadcasting Yearbook described KITE as "The Adults Favorite Station in San Antonio."[3] Later in the 1960s, KITE's city of license was moved from San Antonio to Terrill Hills. In 1966, it signed on an FM station, 104.5 KITE-FM (now KZEP).[4] Both stations were owned by Doubleday, a large publishing and broadcasting corporation. Doubleday put progressive rock on the FM station, changing the call sign to KEXL, while KITE remained with its middle of the road music format.

In 1978, KITE was acquired by Lone Star Broadcasting, becoming KCCW. It later came under the ownership of Radio Alamo and again changed its call letters, this time to KLLS. It was paired up with FM 100.3, which became KLLS-FM. The two stations simulcast as "Klassy 100 FM."[5]

In 1990, the station became KISS, known as "Kool 930 AM." At first, it ran a satellite delivered oldies format, but later was simulcast with KISS-FM, airing a locally produced and hosted oldies format. In 1992, the Rusk Corporation paid $3.95 million for KISS-AM-FM.[6] KISS-FM returned to its original rock format, while the format on KISS switched to syndicated adult standards as KLUP "The Loop."

In 1997, Cox Radio acquired KLUP, keeping the standards format. Three years later, Cox spun off KLUP to current owner Salem Communications, who switched KLUP to a talk radio format a short time later.


KLUP's schedule features programming from the Salem Radio Network, including Hugh Hewitt, Mike Gallagher, Dennis Prager, Sebastian Gorka and Larry Elder.


  1. ^ "Call Sign History". Retrieved 2011-03-03.
  2. ^ Broadcasting Yearbook 1948 page 242
  3. ^ Broadcasting Yearbook 1960 page A-239
  4. ^ Broadcasting Yearbook 1970 page B-203
  5. ^ Broadcasting Yearbook 1985 page B-273
  6. ^ Broadcasting & Cable Yearbook 1995 page B-416