KMAX 94.3THE X logo.png
Broadcast areaFort Collins-Greeley
Frequency94.3 MHz
Branding94.3 The X
FormatAlternative rock
First air date
2002 (as KKQZ)
Former call signs
KKQZ (2002-2007)
Call sign meaning
"Max FM" (former branding)
Technical information
Licensing authority
Facility ID84497
ERP8,700 watts
HAAT168 meters (551 ft)
Transmitter coordinates
40°55′41″N 105°8′36″W / 40.92806°N 105.14333°W / 40.92806; -105.14333Coordinates: 40°55′41″N 105°8′36″W / 40.92806°N 105.14333°W / 40.92806; -105.14333
Public license information
WebcastListen Live

KMAX-FM (94.3 MHz, 94.3 The X) is a radio station broadcasting an alternative rock format. Licensed to Wellington, Colorado, United States, the station serves the Fort Collins-Greeley area. The station is currently owned by Townsquare Media.[1]


The station was granted a construction permit on April 21, 2000, and on October 15, 2002, the station was assigned the call sign KKQZ. The FCC issued a license to cover on February 26, 2003, and on May 7, 2007, the call sign was changed to the current KMAX-FM.[2]

On November 11, 2011, KMAX-FM began stunting with Christmas music branded as "Santa 94.3".

The station changed its programming to mainstream rock as "94.3 Loudwire" on December 3, 2012; the name came from the web magazine of the same name owned by Townsquare.[3]

On August 1, 2015, KMAX-FM began stunting as "Spin 94", airing a new format each day with a new format starting with CHR as "94.3 Hit FM", followed by a Radio Disney knockoff as "Hide and Seek 94.3", classic country as "Classic 94.3", and finally Christmas music as "Ho Ho 94". On August 5 at noon, 94.3 flipped to alternative rock as "94.3 The X". The announcement had been made at a listener concert for sister station KKPL on the first night of stunting.[4]


  1. ^ "KMAX-FM Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "KMAX-FM Call Sign History". United States Federal Communications Commission, audio division.
  3. ^ "Townsquare Media Launches 94.3 Loudwire in Northern Colorado".
  4. ^ 94.3 Loudwire Fort Collins Spinning to Alternative