KRIA The Pulse 103.9 logo.png
Frequency103.9 MHz
Branding103.9 The Pulse
FormatHot adult contemporary
  • Monty Spearman and Gentry Todd Spearman
  • (High Plains Radio Network, LLC LMA with RAMAR Communications of Lubbock)
First air date
1988 (as KKYN-FM)
Former call signs
KPMB (1986-1988, CP)
KKYN-FM (1988-2002)
KVOP-FM (7/2002-9/2002)
Technical information
Facility ID54682
ERP25,000 watts
HAAT112 meters (367 feet)
Transmitter coordinates
34°15′47.30″N 101°40′31.60″W / 34.2631389°N 101.6754444°W / 34.2631389; -101.6754444

KRIA (103.9 FM, "The Pulse") is a hot adult contemporary formatted radio station licensed to serve Plainview, Texas. The station is owned by Monty Spearman and Gentry Todd Spearman, through High Plains Radio Network, LLC.[1] There is an LMA with RAMAR Communications of Lubbock to re-broadcast Magic 106.5 KXTQ from Lubbock.


The station used the call sign KPMB from 1986 to 1988, KKYN-FM from 1988 to 2002, KVOP-FM for two months in 2002, before becoming KRIA on September 16, 2002.[2]

The station was owned by Equicom until a 2004 sale of 12 Texas radio stations to Rhattigan Broadcasting for a reported total of $3 million.[3]

KRIA-FM is part of High Plains Radio's Plainview cluster of radio stations, which includes KKYN-FM (106.9 FM), KVOP (1090 AM) and KREW (1400 AM). High Plains Radio purchased the stations from Rhattigan Broadcasting effective March 2, 2015, at a price of $450,000.

On July 19, 2017 KRIA changed format from tejano to hot adult contemporary, branded as "The Pulse". (info taken from


  1. ^ "High Plains Radio Network".
  2. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. ^ "Changing Hands". Broadcasting and Cable.