KROG

Grants Pass, Oregon
Broadcast area	Medford-Ashland, Oregon
Frequency	96.9 MHz
Branding	Rock 96.9 The Rogue
Programming
Format	Active rock
Affiliations	Compass Media Networks
Ownership
Owner	Opus Broadcasting Systems
Sister stations	KCNA KRTA KRVC
History
First air date	1981 (as KFMJ)
Former call signs	KFMJ (1981-1992) KYJC-FM (1992-1996)
Call sign meaning	K ROGue
Technical information
Facility ID	19553
Class	C
ERP	25,000 watts
HAAT	679 meters (2,228 ft)
Transmitter coordinates	42°22′56″N 123°16′29″W / 42.38222°N 123.27472°W / 42.38222; -123.27472
Translator(s)	94.3 K232DB (Myrtle Creek) 103.7 K279AJ (Roseburg)
Repeater(s)	96.9 KROG-FM1 (Medford)
Links
Webcast	Listen Live
Website	969therogue.com

KROG (96.9 FM) is a radio station broadcasting an active rock music format.^[1] Licensed to Grants Pass, Oregon, United States, the station serves the Medford-Ashland area. The station is currently owned by Opus Broadcasting Systems.^[2]

The station is located in the OPUS Building in Northwest Medford near the intersection of Sage Road & Highway 238.

History

96.9 KFMJ had an Adult Rock format before switching to Country “K97” KYJC-FM in 1992.

In 1996, 96.9 became KROG “97 FM The Rogue” with a Hot Adult Contemporary format, which became more Modern AC toward the end of the 90's.

In the early 2000s, KROG rebranded as “Star 97” with Hot Adult Contemporary. Not long after that, the station became “97 The Rogue” with an Alternative format, which lead to a more Rock-based sound as “New Rock 96-9 The Rogue” later in the decade.

With 106.3 KZZE flipping from active rock to adult album alternative KYVL in 2015, KROG transitioned to active rock “Rock 96-9 The Rogue” by 2016.

Translators

KROG broadcasts on the following translators and booster: