KRVE 96.1 the river logo.png
Broadcast areaBaton Rouge metropolitan area
Frequency96.1 MHz (HD Radio)
Branding96.1 The River
FormatAdult contemporary
SubchannelsHD2: Urban Gospel "Hallelujah 101.1"
HD3: Worship Music "Air1 96.1 HD3"
AffiliationsPremiere Networks
First air date
August 18, 1989; 33 years ago (1989-08-18)
Former call signs
KIEZ (1989–91)
Former frequencies
96.3 MHz (1989–91)
Call sign meaning
K RiVEr (a reference to the nearby Mississippi River)
Technical information
Facility ID40866
ERP50,000 watts
HAAT137 meters (449 ft)
Transmitter coordinates
30°29′37.00″N 91°0′19.00″W / 30.4936111°N 91.0052778°W / 30.4936111; -91.0052778
Translator(s)HD2: 101.1 W266CD (Baton Rouge)
WebcastListen Live
HD2: Listen Live

KRVE (96.1 FM) is an commercial radio station licensed to Brusly, Louisiana, and serving the Baton Rouge metropolitan area. It broadcasts an adult contemporary radio format, switching to Christmas music for much of November and December. KRVE is owned by iHeartMedia, Inc. with its radio studios and offices located east of downtown Baton Rouge near the I-10/I-12 interchange. It is known as "96.1 The River."

KRVE has an effective radiated power (ERP) of 50,000 watts. The transmitter is on Frenchtown Road in Central, Louisiana.[1] KRVE broadcasts using HD Radio technology. The HD2 digital subchannel carries an urban gospel format from iHeartRadio known as "Hallelujah 101.1." That feeds 99 watt FM translator W266CD at 101.1 MHz in Baton Rouge.[2]


KRVE is the flagship station for the nationally syndicated morning drive time show "Murphy, Sam and Jodi".[3] On weeknights, it also carries the syndicated call-in and request show "Delilah". Both shows are distributed by co-owned Premiere Networks.


The station was originally at 96.3, and was assigned the call letters KIEZ on August 18, 1989. On September 9, 1989, it officially signed on the air.[4] As the call sign indicated, it had an easy listening format and was owned by McForhun, Inc. The studios were on Hatchell Lane in Denham Springs.

On July 15, 1991, the station changed its call sign to the current KRVE.[5] In addition, it moved to 96.1 that year. The KRVE call letters were previously owned by a Portuguese language FM radio station (now contemporary Christian station KLRK) in San Jose, California.


  1. ^
  2. ^
  3. ^ ":: :: On the air". 30 November 2011.
  4. ^ Information from Broadcasting & Cable Yearbook 1992 page A-148
  5. ^ "KRVE Call Sign History". United States Federal Communications Commission, audio division.