KSEH

Brawley, California United States
Broadcast area	Imperial Valley, California
Frequency	94.5 MHz
Branding	La Suavecita 94.5
Programming
Language(s)	Spanish
Format	Soft AC
Ownership
Owner	Entravision Communications (Entravision Holdings, LLC)
Sister stations	KMXX TV stations: KVYE, KAJB
History
First air date	1988
Former call signs	KHYT (1987) KWES (1988-1990) KWST (1990-2001)
Technical information
Class	B
ERP	50,000 watts
HAAT	92 meters (302 ft)
Translator(s)	93.7 K229CU (El Centro)
Links
Webcast	Listen Live
Website	radiolasauvecita.com/el-centro/

KSEH (94.5 FM) is a Spanish-language Soft AC radio station branded as La Suavecita 94.5[1]. It is owned by Entravision Communications and broadcasts a 50,000 watt signal to the Imperial Valley, Yuma, Mexicali and San Luis Rio Colorado areas. The city of license is Brawley, California.

History

This station received its construction permit in 1987, and began program testing in 1988.^[1] The station was given the callsign KHYT during construction. It signed on with a country format with the call sign KWES and branded "K-West" in the summer of 1988; it would only adopt the call sign "KWST" in 1990 when the famous L.A. based station KWST ceased operations and became KPWR.

This station was formed by Brawley Broadcasting Company, a local broadcaster. In 1998, it was announced that the station was put up for sale. It was acquired by Entravision later that year, with the sale being consummated on September 28. In 2001, KWST changed languages, its call sign became KSEH, and it became a full-time Spanish-language outlet. For a number of years prior to 2018, it was an Adult Hits station branded as Jose 94.5, In January 2018, the station flipped to a Soft AC format as La Suavecita, roughly translated as "the little soft one". Its music is softer, workplace-grade and sometimes down-tempo compared to other Latin pop stations in the area.

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Works cited