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KSI vs. Logan Paul
The official poster for KSI vs Logan Paul.
Date27 August 2018
VenueManchester Arena, Manchester, England
Tale of the tape
Boxer KSI Logan Paul
Nickname "The Nightmare" "The Maverick"
Hometown Watford, England Westlake, Ohio, U.S.
Pre-fight record 1–0 (1 KO) 0–0
Height 5 ft 11 in (180 cm)[1] 6 ft 2 in (188 cm)[2]
Weight 187.2 lb (84.9 kg) 189.6 lb (86 kg)
Style Orthodox[1] Orthodox
Result
Six round majority draw
(58–57, 57–57, 57–57)

KSI vs. Logan Paul was a white-collar amateur boxing match between British YouTuber KSI and American YouTuber Logan Paul. The undercard consisted of a number of YouTubers, including a bout between the headliners' respective younger brothers, Deji Olatunji and Jake Paul.[3] The bout took place on 25 August 2018 in the Manchester Arena, Manchester, England, and was streamed on YouTube's pay-per-view platform,[4][5] and resulted in a majority draw, with two judges scoring it 57–57 and the other 58–57 in favour of KSI.[6]

The fight was promoted as "the biggest internet event in history"[7] and "the biggest amateur boxing match in history".[8] The rematch took place on 9 November 2019 at the Staples Center, Los Angeles, this time as a professional boxing match.

Background

KSI (left) was going into his second boxing match while Logan Paul (right) was making his boxing debut the night of the bout.

KSI's fight with fellow British YouTuber Joe Weller, who had also never previously boxed as an amateur or professional, on 3 February 2018 at the Copper Box Arena in London was viewed by millions/[9] After KSI won the fight and was awarded the YouTube Boxing Championship Belt, a non official and unrecognised belt created for this event,[citation needed] he called out the Paul brothers Jake and Logan. KSI initially challenged Logan Paul's younger brother Jake to face him in the ring.[10] Jake Paul was initially the one to fight KSI. However, Jake backed down, letting his older brother Logan step in to fight KSI, whilst younger brother Deji Olatunji (also known as ComedyShortsGamer) stepped in to fight Jake. Deji did not want to be fighting on the undercard of the fight, therefore it was agreed that the fight would be advertised with Deji and Jake's names being listed in the manner of a co-main event as to not provide either pair higher importance over the other. The two parties signed contracts agreeing to have two fights, one to be held on 25 August 2018 at the Manchester Arena in the United Kingdom,[11][12] and another to be held in February 2019 in the United States. Originally, Logan and Jake Paul wanted any fight to be held in a neutral venue, preferably Dubai, United Arab Emirates, but Logan had decided to go with the two-fight plan.[10]

In an interview with TMZ on 23 July 2018, KSI admitted his aspirations of turning professional after the fight saying "I wanna squeeze out every bit of relevancy from him (Logan Paul) and then move onto my bigger goal which is to go pro".[13]

Press conferences

True Geordie commentated on the fight
True Geordie commentated on the fight

Two press conferences were held to promote the fight. The first was held on 16 June outside the Los Angeles Memorial Coliseum in Los Angeles which was hosted by two-time Heavyweight champion Shannon Briggs.[14]

The second press conference was held on 18 July at York Hall in Bethnal Green, East London, this time hosted by YouTube personality True Geordie who commentated on the KSI vs. Joe Weller fight.[10] During the London press conference, KSI and Deji mocked both Logan and Jake, Logan's girlfriend Chloe Bennet and his father Greg Paul to the point that both Paul brothers walked out of the press conference prematurely.

Following the press conference, fans of KSI and Deji attacked Logan and Jake's cars which were rented by their friend and Las Vegas nightclub promoter Arman Izadi. Izadi threatened Deji with a lawsuit against him, claiming that Deji incited the fans to attack the Pauls and challenged Izadi to a bare-knuckle fight.[citation needed] Deji denied these claims and said, "the attack resulted from other factors, including the fact that Greg Paul actually assaulted a fan first.”[15] Associates of Izadi would subsequently vandalise the gym that Deji trained in. Izadi would admit to being responsible, which prompted Deji to have officials for the event ban Izadi from attending.[16]

Weigh-in

KSI and Logan Paul facing off during the weigh-in
KSI and Logan Paul facing off during the weigh-in

The weigh-in was held on 24 August 2018 and was co-hosted by the same host as the London press conference True Geordie as well as professional boxing master of ceremonies Michael Buffer. KSI weighed in at 187.2 lb (84.9 kg), 1.9 kg heavier than his previous fight with Joe Weller.[citation needed] Meanwhile, Logan Paul came in at 189.6 lb (86 kg). KSI took part in the weigh-in wearing a mask of the face of Chloe Bennet, Logan's girlfriend at the time, in an attempt to taunt Logan and use psychological warfare.[17] For the co-main event, Deji weighed in at 174.4 lb (79.1 kg) with Jake Paul weighing in at 181.9 lb (82.5 kg).[18]

Card

On the fight's undercard, JMX was expected to fight TGFbro's Romell Henry, but Henry later pulled out due to injury and was replaced by HalalHam. It was later revealed that JMX would instead be fighting YouTuber and athlete Coach Richard; HalalHam faced off against Jrizzy Jeremy.[3]

AnEsonGib fought TGFbro's Jay Swingler on the event's undercard. Michael from rackaracka also boxed Scarce and won a knockout.[3]

Fight details

Ticket information

The fight was held at the Manchester Arena in Manchester, England.[19] Tickets for the fight went on sale on 22 June after an announcement by KSI on his YouTube channel.[20] General admission tickets started at a price of £30 with the highest level package pricing at £495.[21] They had elected to go with Eventim UK for distribution of sales. Tickets made available priced from £30, £40, £50, £60, £80, £100, £150 and VIP £495. Although the event was jointly promoted by Upload Events, Maverick Media and OP Talent, Upload Events were the lead promoter of the fight.

Broadcasting

The fight was streamed on pay-per-view on YouTube, via a YouTube channel dedicated to the fight.[5] The pay-per-view cost $10 in the United States.[22] The pay-per-view prices received negative responses from a number of fans, as KSI's past fight with Joe Weller was streamed on YouTube for free. YouTube personalities True Geordie, Joe Weller and Laurence McKenna commentated on the fight.[citation needed] Iconic ring announcer Michael Buffer announced the fighters.[citation needed]

Piracy concerns

Due to the high profile of the event in the social and online world, and the use of pay-per-view instead of the usual free YouTube streaming, pirate streams of the fight became a concern for promoters.[23] In a video by Jake Paul,[24] he stated that "anyone who is planning on illegally streaming or torrenting the fight won't be able to as employees from Google and YouTube will be taking down and disabling streams all through the night." However, this did not discourage fans from advertising illegal streams in protest against the use of pay-per-view.[25] KSI tried to address the use of pay-per-view via Twitter stating, "The cost of the event itself is on another level to last time (the KSI vs Joe Weller fight). Plus the press conferences, weigh-in and making other content for the new channel, all adds up."[26] After the fight, it emerged that over 1.2 million people watched the fight over pirated Twitch streams, meaning over $12 million in potential pay-per-view revenue was not realized.[citation needed]

Purses

The purse for the fight is split 50/50. Although official details for it haven't been revealed, there have been estimates of their potential earnings. According to one estimate, the total revenue is believed to be £150 million, including lucrative sponsorship deals that the pair signed, with KSI and Logan Paul each receiving up to £75 million.[27] Another estimate gives the potential earnings of KSI and Logan Paul at £30 million to £40 million each, from ticket sales, online views, sponsorship deals, and merchandise sales.[28]

However, both KSI and Logan Paul have dismissed these estimates. KSI stated that his earnings are "a high amount, but it's nowhere near £40m" or £20 million.[29][30]

Belt

With the result being a draw, KSI retained the YouTube World Championship belt, a non-official and unrecognised belt created for this event.[31][32] The belt is of red colour with gold motifs. Its design features an eagle with its wings fully spread atop a golden globe with a crown at its centre.

Officials and rules

The main event was contested over 6 rounds 3 minutes each.

Betting odds

Result Bet365 SkyBet Ladbrokes William Hill
KSI 11/10 1 6/5 6/5
Logan Paul 4/6 4/5 8/13 8/14
Draw 18 16 16

Odds as of 24 August 2018.[33]

Fight card

vs. Method Round Notes
United Kingdom KSI def. United States Logan Paul MD 6/6 YouTube World Championship Title [n 1]
United States Jake Paul def. United Kingdom Deji Olatunji TKO 5/6 WBC YouTube Championship Title
United Kingdom AnEsonGib def. United Kingdom Jay Swingler UD 4/4
Togo Momo def. United Kingdom RossiHD UD 3/3
United Kingdom JMX def. United Kingdom Coach Richard UD 4/4
United States FaZe Sensei def. United States Overtflow TKO 3/3
Australia Michael Philippou def. United States Scarce TKO 3/3
Pakistan Halal Ham def. United Kingdom Jrizzy Jeremy UD 3/3
  1. ^ For YouTube World Championship title, an unofficial and unrecognised title created specifically for this event

Recap and aftermath

After Jake Paul defeated Deji by technical knockout, he called out American singer-songwriter Chris Brown,[34] saying "I know you were supposed to fight Soulja Boy. But I think it is time you got in the ring with someone your own size.”[35] The fight was attended by multiple celebrities such as Jimi Manuwa.[36]

Scorecard

Gareth Morris Gino Piccinino Delilah Ponce
KSI Paul KSI Paul KSI Paul
58 56 57 57 57 57

Source:[37]

Reception

Pre-match

The fight and the lead-up to it caught the attention of mainstream media as well as professional boxing promoter Eddie Hearn, and boxers such as Floyd Mayweather, Tyson Fury, Amir Khan and Ricky Hatton.[38][39]

Viewership and revenue

The pre-fight promotional videos uploaded to the official KSI vs Logan Youtube channel have received over 63 million views, including over 30 million views on the official fight trailers.[40] In addition, the promotional diss track music videos from KSI, Logan Paul, Jake Paul and Deji have received nearly 110 million views.[41][42][43][44]

The fight sold-out 21,000 tickets for Manchester Arena, in comparison to the 8,000 tickets sold at the Copper Box Arena for the previous KSI vs. Joe Weller fight.[45] The fight generated an estimated live gate revenue of over £2.7 million ($3.5 million) from ticket sales.[46]

The fight was watched by over 2.25 million live viewers, including over 1.05 million watching pay-per-view[29] and 1.2 million watching illegal streams on Twitch.[22][47] The official KSI vs Logan YouTube channel has received over 119 million views as of 15 June 2021.[48]

Pay-per-view numbers

The fight generated a total of 1.3 million pay-per-view buys worldwide,[49] on YouTube and the KSI vs Logan Paul official website combined,[50] including over 800,000 live purchases.[29] This makes it the largest non-professional boxing match of all time.[a]

Notes

See also

References

  1. ^ a b "BoxRec: Olajide William Olatunji". BoxRec. Archived from the original on 31 May 2020. Retrieved 10 June 2021.
  2. ^ "BoxRec: Logan Paul". BoxRec. Retrieved 24 February 2021.
  3. ^ a b c Richards, Alex (25 August 2018). "KSI vs Logan Paul undercard results: Who won as YouTube boxers clashed in Manchester". Daily Mirror. Retrieved 25 August 2018.
  4. ^ Alexander, Julia (26 February 2018). "YouTube boxing just went international, so when does YouTube get involved?". Polygon. Retrieved 28 July 2018.
  5. ^ a b Hern, Alex (20 July 2018). "KSI v Logan Paul: YouTubers trash talk ahead of world wide web title fight". The Guardian. Retrieved 28 July 2018.
  6. ^ "KSI vs Logan Paul: YouTube boxing fight ends in a draw". BBC. 25 August 2018. Retrieved 25 August 2018.
  7. ^ Hamdani, Adam (25 August 2018). "KSI and Logan Paul weigh-in ahead of 'biggest internet event in history'". The Independent. Retrieved 27 August 2018.
  8. ^ Radio Times Staff (22 August 2018). "KSI v Logan Paul: why are YouTube's biggest stars going to fight in the boxing ring?". Radio Times. Retrieved 23 August 2018.
  9. ^ Sharman, Jon (6 February 2018). "KSI vs Joe Weller: Millions watch YouTube stars' boxing match". The Independent.
  10. ^ a b c "KSI Vs Logan Paul Fight: All The Details Inc. Dates, Venue & More". Capital. Retrieved 21 July 2018.
  11. ^ Chambers, Georgia (22 August 2018). "KSI vs Logan Paul fight: Everything you need to know about the boxing match including tickets and how to watch on YouTube". London Evening Standard. Retrieved 22 August 2018.
  12. ^ "YouTubers Logan Paul and KSI confirm boxing showdown in Manchester". Sky News. 19 March 2018. Retrieved 29 August 2018.
  13. ^ "KSI Says Logan Paul Fight is a Stepping Stone to Pro Boxing Career". 23 July 2018 – via YouTube.
  14. ^ "Logan Paul and KSI Nearly Come to Blows at Superfight News Conference". TMZ. Retrieved 23 August 2018.
  15. ^ Weiss, Geoff (24 July 2018). "Ahead Of Boxing Match, Deji Olatunji Says He's Being Sued For Greg Paul Press Conference Assault". Tubefilter.
  16. ^ "Deji gets Armani Banned from The Fight (KSI vs Logan Paul)". 4 August 2018 – via YouTube.
  17. ^ Youngs, Ian (24 August 2018). "YouTube heavyweights set for boxing fight". BBC News.
  18. ^ Domin, Martin (24 August 2018). "KSI vs Logan Paul: Fighters weigh-in for YouTube boxing clash". Daily Mirror.
  19. ^ "KSI v Logan Paul – Manchester Arena". www.manchester-arena.com.
  20. ^ "It's Finally Here!!". 21 June 2018 – via YouTube.
  21. ^ "eventim.co.uk". www.eventim.co.uk.
  22. ^ a b Alexander, Julia (26 August 2018). "KSI and Logan Paul's $10 YouTube fight proved Twitch pirates always win". Polygon. Retrieved 26 August 2018.
  23. ^ Katzowitz, Josh (20 July 2018). "The KSI-Logan Paul YouTube boxing match will be a PPV event". The Daily Dot.
  24. ^ "Jake Paul Reacting to KSI's Logan Paul Diss Track." 21 August 2018 – via YouTube.
  25. ^ Griffin, Andrew (26 August 2018). "Free Logan Paul vs KSI streams are already appearing. But there's a big catch". The Independent. Retrieved 29 August 2018.
  26. ^ Olatunji, Olajide [@KSIOlajidebt] (19 July 2018). "Just wanted to address those asking why we're charging to see the fight. The cost of the event itself is on another level to last time. Plus the press conferences, weigh-in and making other content for the new channel, all adds up" (Tweet) – via Twitter.
  27. ^ Jones, Mark (26 August 2018). "KSI vs Logan Paul prize money: How much YouTube stars made from fight". Daily Mirror. Retrieved 26 August 2018.
  28. ^ Kenber, Billy (27 August 2018). "YouTube stars KSI and Logan Paul hit jackpot as millions watch grudge match". The Times. The Saturday night fight ended in a draw after six rounds but the windfall from ticket sales, online viewers, sponsors and merchandise meant both men departed as winners, with a lucrative rematch due to take place in February. [...] Organisers have not revealed details of the purse split but boxing experts have speculated that the vloggers could make as much as £30 million to £40 million each depending on how many fans pay to watch replays.
  29. ^ a b c Benson, Michael (28 August 2018). "KSI reveals official PPV numbers from the Logan Paul fight, discusses earnings". talkSPORT. Retrieved 28 August 2018.
  30. ^ Wood, Tom (9 September 2018). "KSI Responds To Fans Who Guess How Much He Got Paid For Logan Paul Fight". SPORTbible. Retrieved 14 September 2018.
  31. ^ "KSI vs. Logan Paul "YouTube World Championship" Boxing Match Ends in a Draw as 784K Watch on YouTube (And a Million More Illegally)". www.tubefilter.com. 25 August 2018. Retrieved 4 May 2021.
  32. ^ "How Much Did Logan Paul and KSI Make from Their 'YouTube World Boxing Championship'? A Lot". www.tubefilter.com. 27 August 2018. Retrieved 4 May 2021.
  33. ^ "KSI v Logan Paul Betting Odds". Oddschecker. Sky Betting & Gaming.
  34. ^ "KSI v Logan Paul: Twitch pirates outnumbered YouTube payers". BBC. 27 August 2018. Retrieved 27 August 2018.
  35. ^ Jones, Mark (25 August 2018). "Jake Paul calls out Chris Brown after win over Deji".
  36. ^ Segura, Danny (26 August 2018). "The Weekly Grind: Jimi Manuwa attends KSI vs. Logan Paul, McGregor takes shots at Nurmagomedov's team". Retrieved 26 August 2018.
  37. ^ Richards, Alex (26 August 2018). "How judges scored KSI vs Logan Paul". Daily Mirror. Retrieved 23 October 2018.
  38. ^ "Boxing Promoter Eddie Hearn Says Logan Paul, KSI Fight Is Stupid And Brilliant". TMZ. 11 August 2018.
  39. ^ "KSI v Logan Paul: What do real fighters think?". BBC News.
  40. ^ "KSIvsLogan: Videos". YouTube. Retrieved 30 September 2018.
  41. ^ KSI – ON POINT (LOGAN PAUL DISS TRACK) on YouTube
  42. ^ LOGAN PAUL – GOODBYE KSI (DISS TRACK) FEAT. KSI on YouTube
  43. ^ Jake Paul – “Champion” (Official Music Video, feat. Jitt n Quan) on YouTube
  44. ^ Deji – Wasteman (Jake Paul Diss Track) on YouTube
  45. ^ Hamdani, Adam (25 August 2018). "Everything you need to know ahead of KSI vs Logan Paul". The Independent. Retrieved 26 August 2018.
  46. ^ Ghosh, Shona (28 August 2018). "KSI and Logan Paul probably generated up to $11 million with their YouTube boxing match". Business Insider. Retrieved 28 August 2018.
  47. ^ Matney, Lucas (26 August 2018). "Pirated Twitch streams hijack YouTube's pay-per-view Logan Paul/KSI boxing match". TechCrunch. Retrieved 27 August 2018.
  48. ^ "KSIvsLogan: About". YouTube. Retrieved 14 September 2018.
  49. ^ Hearn, Eddie (7 November 2019). Boxing Roundtable: KSI Says "Bring On Justin Bieber!" (Video). YouTube. TMZ Sports. Event occurs at 2 minutes. Retrieved 31 December 2019. Then I heard very quickly that they did 1.3 million pay-per-view buys.
  50. ^ "KSI reveals official PPV numbers from the Logan Paul fight, discusses earnings". talkSPORT. 29 August 2018. Retrieved 3 March 2019.