KSLG-FM

Ferndale, California
Broadcast area	Eureka, California
Frequency	93.1 MHz
Branding	K-Slug, Humboldt's New Music
Programming
Format	Alternative rock
Ownership
Owner	Lost Coast Communications, Inc.
History
First air date	May 1, 2001 (on 94.1 MHz)
Former frequencies	94.1 MHz (2001-2014)
Technical information
Facility ID	71700
Class	C
ERP	50,000 watts
HAAT	508 meters
Transmitter coordinates	40°43′37″N 123°58′26″W / 40.7269°N 123.9739°W / 40.7269; -123.9739
Links
Webcast	Listen Live
Website	kslg.com

KSLG is a commercial Independent music and Alternative radio station in Ferndale, California, broadcasting to the Eureka, California, area on 93.1 FM. KSLG is branded as K-Slug, which refers to the banana slugs native to the region. Its parent company is Lost Coast Communications, Inc. with sister stations KHUM, KLGE and KWPT.^[1]

History

KSLG-FM launched on May 1, 2001, three years after Lost Coast Communications secured the license from the FCC. Lost Coast Communications paid another radio operator, Eureka Broadcasting, US$70,000 to withdraw a bid for the 94.1 frequency, then had to secure investors to begin operating.^[2]

In 2013 the station shifted from playing a mix of current and dated Modern rock to mostly new Independent music and Alternative with a majority of the playlist only dating back a few years. The playlist features some more recognizable artists, listener submissions, artists with smaller followings, non-singles, deep cuts and artists with little to no money behind them.

The station uses their website, Facebook and Twitter and Instagram as tools to connect with listeners in the Humboldt County area. They also actively use the airwaves and social networks for giveaways and contests.^{[citation needed]}