KSXY
Forestville, California

Broadcast area	Sonoma County, California
Frequency	100.9 MHz (HD Radio)
Branding	Latino 100.9
Programming
Format	Spanish CHR
Subchannels	HD2: 95.5 The Legend (Classic country)
Ownership
Owner	Wine Country Radio (B.C. Radio, LLC)
Sister stations	KRSH, KXTS
History
First air date	1996 (as KRAZ)
Former call signs	KRAZ (5/16/96-3/31/97) KGRP (3/31/97-8/9/01) KXTS (8/9/01-2/1/08)
Call sign meaning	K SeXY (former format)
Technical information
Facility ID	43711
Class	A
ERP	2,500 watts
HAAT	156.3 meters (513 ft)
Transmitter coordinates	38°44′08.00″N 122°50′55.00″W / 38.7355556°N 122.8486111°W / 38.7355556; -122.8486111
Translator(s)	HD2: 95.5 K238AF (Santa Rosa)
Links
Webcast	Listen Live
Website	latino1009.com

KSXY (100.9 FM, "Latino 100.9") is a Spanish CHR formatted radio station licensed to Forestville, California, United States. It is owned by Wine Country Radio.

History

When KSXY began broadcasting operations, the station was at 95.9 MHz and was billed as SEXY 95.9 airing a Top 40 Mainstream format.

After the purchase of the station by Sinclair Broadcasting in 2001, the station moniker was changed from Sexy to Hot and swapped signals with its sister station KRSH and renamed HOT 98.7.^[1]

After 2 years airing a rhythmic format, Hot 98.7 changed back to their original mainstream format.

In July 2006, Hot 98.7 changed formats again to Top 40/Rhythmic and became Hot 98.7 "Blazin' Hip-Hop and R&B!"

On August 23, 2007, KSXY changed formats once more to rhythmic pop-leaning Adult Top 40 and began billing the station as "Y 98.7", with emphasis on 80s, 90s and current music. This format change coincides with the transfer of the station license to Commonwealth Communications which has been co-owner of the Sinclair Santa Rosa Cluster.^[2]

On February 8, 2008, KSXY moved to 100.9 FM in yet another frequency swap, this time with KXTS which took over the 98.7 FM frequency.

In July 2011, KSXY began shifting its direction back to Rhythmic Top 40, thus putting it in competition with KHTH after it debuted with a Mainstream Top 40 direction. Some country music was mixed into the rotation in 2015.^[3]

On September 8, 2017, KSXY flipped to alternative rock as "Modern Alternative, The 101". The change returned the format to the market after Sinclair dropped the format on KNOB 5 months prior.^[4]

On June 26, 2023, KSXY dropped the alternative format and branding and launched Spanish CHR "Latino 100.9".

KSXY-HD2

Broadcasts at translator 95.5 K238AF Santa Rosa. the translator went through a whole bunch of different formats each year. It first originally had simulcasted with KRSH 95.9 FM, but in 2011 it flipped to Comedy branded as Funny 95.5. Then this was followed with a Religious Christian Talk format branded as 95.5 Roka-FM. Then it would again flip this time to Soft Oldies branded as Vintage 95.5. Then it would go on to flip this time to Classical Music branded as Classical 95.5. In 2016 the station flipped to Spanish CHR branded as Latino 95.5.

Former logos

References

External links

Radio stations in Santa Rosa, California and the North Bay

By AM frequency

By FM frequency

LPFM	100.9 106.5
Translators	88.1 88.3 89.9 90.9 91.9 92.3 94.5 94.7 95.5 99.1 102.5 103.5 K278AH K278CD 105.7 107.5 107.9

NOAA Weather Radio
frequency

162.5

Digital radio
by frequency & subchannel

By call sign

Radio stations in the San Francisco Bay Area

San Francisco

San Jose

Santa Rosa

Other nearby regions: Chico; Fort Bragg-Ukiah; Sacramento; Stockton

See also: List of radio stations in California

Notes: 1. Part 15 station with notability.

Spanish-language radio stations in the state of California

Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KCAL – Redlands KCCL – Woodland KCFA – Arnold KCHJ – Delano KCVR – Lodi KEBN – Garden Grove KEBT - Lost Hills KEPD – Ridgecrest KERU – Blythe KEXA – King City KEYQ – Fresno KEZY – San Bernardino KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGED - Fresno KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHCV – Mecca KHDC – Chualar KHHM – Shingle Springs KHMU – Buttonwillow KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KKZI – Barstow KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLLI – Los Angeles KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNTO – Chowchilla KNZR - Bakersfield KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSAC – Olivehurst KSCA – Glendale KSDO – San Diego KSEA – Greenfield KSEH – Brawley KSES-FM – Seaside KSFN - Piedmont KSJV – Fresno KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KSXY - Forestville KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Kingsburg KUNA-FM – La Quinta KVMX-FM – Placerville KVON - Napa KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWQQ – Hemet KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXVV – Victorville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin KZSZ – Colusa
Defunct	KDBV – Salinas KDDF – Mecca KESQ – Indio KFVR – Crescent City KNCR – Fortuna KSKD – Livingston
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other