KTXY (106.9 FM), branded as "Y107", is a Top 40 Mainstreamradio station licensed to Jefferson City, Missouri that serves central Missouri including Columbia. It is owned by the Zimmer Radio Group, and broadcasts with an Effective Radiated Power (ERP) of 96 kilowatts. Its transmitter is located approximately 20 miles (32 km) west of Jefferson City in McGirk. KTXY is Mid-Missouri's primary entry point station in the Emergency Alert System (EAS).
History
1969-1981: Easy Listening
The station was issued a Construction Permit on April 29, 1969, and became fully licensed as KJFF on December 1, 1969.[1] It first aired a beautiful music format.
1981-1982: Adult Contemporary
On October 28, 1981 under new ownership of Brill Media who also owns then-sister station KLIK, the station changed its call sign to KTXY and became an adult contemporary format.[2]
1982-1992: Top 40
In 1982, it would switch the format to Top 40/CHR as KTXY FM 107, but was sometimes named Music 107, marking it one of two dominant CHR stations in the mid-Missouri area at the period, with the other being KCMQ. Its current name Y107 was introduced in January 1988.
1992-1993: Adult Contemporary
On October 5, 1992, its call letters were changed to KKFA, with a soft rock format called "The Cafe" for a short period before returning to the KTXY call letters.
1993-present: Top 40
On October 11, 1993, the station returned to a Top 40 format and went back to its Y107 name. After competitor KCMQ dropped its CHR format in 1994, KTXY became the only dominant CHR station for the mid-Missouri region.[3] Since 2001, its main competitor is similarly formatted KOQL.
^"Archived copy". kcradio.robzerwekh.com. Archived from the original on 18 August 2016. Retrieved 30 September 2022.((cite web)): CS1 maint: archived copy as title (link)
