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| Frequency | 98.7 MHz |
|---|---|
| Branding | 98.7 The Ranch |
| Programming | |
| Format | Country |
| Ownership | |
| Owner | Pacific Empire Radio Corporation |
| KBKR, KKBC-FM, KLBM, KRJT | |
| History | |
First air date | August 15, 1977 (as KLBM-FM at 98.3) |
Former call signs | KLBM-FM (1977-1985) KKUC (1985-1990)[1] |
Former frequencies | 98.3 MHz (1977-1993) |
| Technical information | |
| Facility ID | 24796 |
| Class | C2 |
| ERP | 2,250 watts |
| HAAT | 592 meters (1,942 ft) |
Transmitter coordinates | 45°26′26″N 117°53′31″W / 45.44056°N 117.89194°W |
| Links | |
| Webcast | Listen Live |
| Website | 987theranch.com |
KUBQ (98.7 FM, "The Ranch") is a radio station licensed to serve La Grande, Oregon, in the United States of America. The station is owned by the Pacific Empire Radio Corporation. KUBQ broadcasts a country music format to eastern Oregon.[2]
All five stations owned and operated by Pacific Empire Radio Corporation, in Eastern Oregon, share a radio studio building in La Grande, Oregon, located at 2510 Cove Ave.[3]
In November 1984, KLBM, Inc., reached an agreement to sell KLBM-FM to Grande Radio, Inc. The deal was approved by the FCC on January 7, 1985, and the transaction was consummated on June 24, 1988.[4]
The station was assigned the KUBQ call sign by the Federal Communications Commission on June 4, 1990.[1]
On July 1, 2019, KUBQ changed their format from rock to country, branded as "98.7 The Ranch".[5]