KUPI

Rexburg, Idaho
Broadcast area	Idaho Falls, Idaho
Frequency	99.1 MHz
Branding	99 KUPI
Programming
Format	Country
Ownership
Owner	Sand Hill Media
History
First air date	1975 (as KADQ at 94.3)
Former call signs	KADQ (1975–1980) KADQ-FM (1980–2006) KSNA (2006–2011)
Former frequencies	94.3 MHz (1975–2011)
Technical information
Facility ID	64698
Class	C1
ERP	100,000 watts
HAAT	176 meters
Repeater(s)	99.9 KUPY (Sugar City)
Links
Webcast	Listen live
Website	99kupi.com

KUPI-FM is a commercial radio station located in Idaho Falls, Idaho, broadcasting on 99.1 FM. KUPI-FM airs a simulcasting country music and format branded as "99 KUPI".

History

KADQ signed on in 1975 at 94.3 MHz. It was owned by Ted Austin until his 1977 death;^[1] his son sold the station three years later to Southwest Television Ltd., at the time owner of KZAZ-TV in Tucson, Arizona, for $240,000.^[2] However, Ted Austin Jr. later reacquired the station, owning it and an Idaho Falls construction permit until its sale to present owner Sand Hill Media in 2001 for $1.2 million.^[3]

KADQ became KSNA, a contemporary hit radio outlet known as Sunny 94.3, in 2006. In 2011, a large frequency shuffle involving dozens of stations swept the Mountain West. The 94.3 license was moved to 99.1 FM, and the existing 99.1 license was moved to 100.7. To keep the KUPI-FM country programming on 99.1, KSNA was relocated from one license at 94.3 to the other at 100.7, and the two stations also switched call signs.^[4]

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