KVGS
102.7 KGVS 2022 logo.svg
Broadcast areaLas Vegas, Nevada
Frequency102.7 MHz (HD Radio)
Branding102.7 VGS
Programming
FormatHot AC
SubchannelsHD2: Country (KCYE simulcast)
HD3: Weather radio
AffiliationsHD3: NWR
Ownership
Owner
KCYE, KDWN, KKLZ, KOAS
History
First air date
1995 (1995) (as KQOL at 105.5)
Former call signs
KQOL (1995–1998)
KQOL-FM (8/1998–9/1998)
KSTJ (1998–2007)
KFRH (2007–2009)
KCYE (2009–2022)
Former frequencies
105.5 MHz (1995-2000)
Call sign meaning
"Vegas"
Technical information
Facility ID57281
ClassC
ERP99,000 watts
HAAT603 meters (1,978 ft)
Repeater(s)HD2: 107.9 KCYE (Meadview, AZ)
Links
WebcastListen live
Website1027vgs,com

KVGS (102.7 FM) - branded as 102.7 VGS - is a commercial radio station licensed to Boulder City, Nevada, serving the Las Vegas Valley region. KVGS broadcasts a hot adult contemporary format. The station's studios are located in Spring Valley in unincorporated Clark County, while its transmitter is on Black Mountain in Henderson.

KVGS broadcasts in HD Radio.[1]

History

Early years (1995–2007)

The station was originally located at the 105.5 frequency and featured a hot adult contemporary format under the temporary call letters KQOL before becoming KSTJ. In 2000, a frequency swap took place in which the new 105.7 FM frequency moved to the Las Vegas market, and KSTJ moved to the 102.7 frequency as a result. It had also debuted an 1980s hits format as "Star 102.7". The format had moderate success, but in 2005, KSTJ began experiencing a ratings decline when KMZQ-FM debuted the "Jack FM" concept, with similar music being played, as well as having a bigger playlist, and the overall shrinking of the 1980s hits formats in general.

Hot AC turned CHR era (2007-2009)

On September 14, 2007, at 3 p.m., the station returned to hot AC and rebranded as "Fresh 102.7". The last song on "Star" was "Cum On Feel the Noize" by Quiet Riot, while the first song on "Fresh" was "Straight From The Heart" by Bryan Adams.[2] The station's callsign was changed to KFRH to reflect the new format on October 5, 2007.

On April 1, 2009, at 2 p.m., KFRH dropped the hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. At 4:33 p.m. that day, the station flipped to a Top 40 format branded as 102.7 Now. The first song played on "Now" was "Right Now (Na Na Na)" by Akon.[3][4]

Country era (2009-2022)

On August 25, 2009, KCYE and KFRH swapped frequencies, with KCYE, a country music station branded as "Coyote Country", moving to the higher-powered 102.7 frequency, and KFRH's Top 40 format moving to the lesser-powered 104.3 frequency. The swap was related to Beasley's sale of the 104.3 license, along with KBET, to Silver State Communications.[5] On April 13, 2015, Disney announced that the Radio Disney network would become distributed through affiliations with HD Radio subchannels. KCYE was the first HD Radio affiliate of the network, and launched the format on their HD2 sub-channel.[6]

After re-branding on November 30, 2015, as "102.7 Rodeo Radio" during the National Finals Rodeo, on December 13, 2015, KCYE began stunting with Christmas music, branded as "102.7 Santa FM". However, the station returned to its country music format as "102.7 The Coyote".[7]

On June 17, 2022, it was announced that KCYE and KVGS would swap formats and call signs at 10 a.m. on June 24, with "Coyote Country" moving to 107.9 and KVGS' hot adult contemporary format becoming "102.7 VGS".[8] (On 107.9, KVGS had reused KSTJ's former "Star" name.[9])

HD programming

KVGS has three HD subchannels. The HD1 subchannel is the digitized standard signal of the main programming, From the activation of its HD2 subchannel until 2017, the HD2 subchannel served as the affiliate for Radio Disney, On June 1, 2017, KCYE's HD2 subchannel format was flipped to adult contemporary, branded as "Lite 101.5" (fed onto translator K268CS 101.5 FM Las Vegas).[10] On June 10, 2017, Radio Disney programming moved to a newly activated HD3 sub-channel, only for it to be replaced by NOAA Weather Radio in June 2018. On June 21, 2018, KCYE's HD2 subchannel adopted a simulcast of talk-formatted KDWN 720 AM Las Vegas.[11]

Sports programming

On June 1, 2017, it was announced that KCYE and sister AM station KDWN (720) would be the Las Vegas radio affiliates for Oakland Raiders football broadcasts, for preseason and the regular season. This was in light of the pending relocation by 2020 of the franchise from Oakland to Las Vegas.[12] In 2019, games moved to KYMT.

References

  1. ^ "Archived copy". Archived from the original on October 2, 2015. Retrieved September 12, 2015.((cite web)): CS1 maint: archived copy as title (link)
  2. ^ Fresh 102.7 Las Vegas
  3. ^ “Fresh 102.7” KFRH Las Vegas Becomes CHR “102.7 Now”
  4. ^ “Fresh 102.7” Las Vegas Becomes “102.7 Now”
  5. ^ Venta, Lance (May 29, 2009). "Beasley Sells Two In Las Vegas". RadioInsight. Retrieved November 20, 2019.
  6. ^ "Radio Disney Launches on AM/FM Push on New HD Networks". Billboard. April 13, 2015. Retrieved April 16, 2015.
  7. ^ Venta, Lance (December 14, 2015). "KCYE Las Vegas Becomes 102.7 Santa-FM". RadioInsight. Retrieved November 20, 2019.
  8. ^ Venta, Lance (June 17, 2022). "Beasley To Launch 102.7 VGS & Move Coyote Country In Las Vegas With Multiple Talent Additions". RadioInsight. Retrieved June 18, 2022.
  9. ^ Venta, Lance (January 12, 2015). "Las Vegas' Bob Meets A Star". RadioInsight. Retrieved June 18, 2022.
  10. ^ Venta, Lance (June 1, 2017). "Beasley Turns On The Lite In Las Vegas". RadioInsight. Retrieved November 20, 2019.
  11. ^ Venta, Lance (June 21, 2018). "101.5 Lite-FM Las Vegas Flips To KDWN Simulcast". RadioInsight. Retrieved November 20, 2019.
  12. ^ "Raiders announce Las Vegas TV, radio partnerships". Las Vegas Review-Journal. June 1, 2017. Retrieved June 26, 2017.

Coordinates: 35°56′46″N 115°02′38″W / 35.946°N 115.044°W / 35.946; -115.044