KVLL LaMejor94.7 logo.png
Broadcast areaLufkin/Nacogdoches
Frequency94.7 MHz
BrandingLa Mejor 94.7
FormatRegional Mexican
First air date
November 12, 1993 (in Woodville)
Call sign meaning
WoodViLLe (former city of license)
Technical information
Facility ID68130
ERP50,000 watts
HAAT117 m (384 ft)
WebcastListen Live

KVLL-FM (94.7 FM, "La Mejor 94.7") is a radio station serving the Lufkin/Nacogdoches area with a Regional Mexican music format. It is under ownership of Townsquare Media.

KVLL-FM previously aired an Adult Contemporary format as My 94.7. The current "La Mejor" format is KVLL-FM's first foray into Spanish language programming.


KVLL-FM received its license to cover on November 12, 1993, after Trinity Valley Broadcasting Company received a permit to construct a 50 kilowatt Class C2 FM facility near Rockland, Texas. KVLL-FM was originally licensed to Woodville, the FM sister to the original 1490 KVLL.

Trinity Valley Broadcasting Company sold KVLL & KVLL-FM to Radio Woodville, Inc. on November 20, 1998.

Radio Woodville, Inc. resold KVLL-FM on May 3, 1999 to Yates Broadcasting. This occurred one month after KVLL was sold to Stargazer Broadcasting, Inc. effectively taking Radio Woodville out of the broadcasting industry.

Owned by Steven Yates, KVLL-FM was granted a Minor Modification in June 2002, moving KVLL-FM's transmit site from Rockland to its current site on U.S. Highway 59, south of Diboll. KVLL-FM received its license to cover, along with changing to the new and current Wells Community of License, on July 2, 2003.

Yates Broadcasting sold KVLL-FM to Gap Broadcasting Lufkin License, LLC. on December 13, 2007. Townsquare Media is the current owner of "My 94.7" KVLL-FM, after acquiring the former GAP cluster.

On February 10, 2020, KVLL-FM changed their format from adult contemporary to regional Mexican, branded as "La Mejor 94.7".[1]


  1. ^ Townsquare Launches La Mejor 94.7 in Lufkin Radioinsight - February 13, 2020

Coordinates: 31°06′47″N 94°48′32″W / 31.113°N 94.809°W / 31.113; -94.809