KVMI

Tulare, California
Broadcast area	Visalia-Tulare
Frequency	1270 kHz C-QUAM AM stereo
Branding	My 97.5
Programming
Format	Soft adult contemporary
Ownership
Owner	Momentum Broadcasting, LP.
Sister stations	KCRZ, KIOO, KJUG-FM
History
First air date	January 7, 1946; 78 years ago (1946-01-07) (as KCOK at 1240)[1]
Former call signs	KCOK (1946[1]-1987)[2] KFIY (1987-1989) KJUG (1989-2015)[2]
Former frequencies	1240 kHz (1946-1949)[1]
Technical information
Facility ID	71716
Class	B
Power	5,000 watts day 1,000 watts night
Transmitter coordinates	36°10′6″N 119°15′12″W / 36.16833°N 119.25333°W / 36.16833; -119.25333
Translator(s)	97.5 K248BX (Visalia) 98.5 K253CI (Exeter)
Links
Webcast	Listen Live
Website	my975fm.com

KVMI (1270 kHz) is a commercial AM radio station licensed to Tulare, California, and serving the Tulare-Visalia area of Central California. The station is currently owned by Momentum Broadcasting, LP, and it broadcasts a soft adult contemporary radio format, switching to Christmas music for part of November and December.

By day, KVMI transmits with 5,000 watts non-directional, but to avoid interference with other stations on 1270 AM, at night KVMI reduces power to 1,000 watts and uses a directional antenna. Programming is also heard on two FM translators: 97.5 K248BX in Visalia and 98.5 K253CI in Exeter.^[3]

History

On January 7, 1946; 78 years ago (1946-01-07), the station signed on as KCOK. It initially transmitted with 250 watts on 1240 kHz.^[1] It moved to 1270 kHz in 1949, and increased power to 1,000 watts.^[1] In 1963, the station's daytime power was increased to 5,000 watts.^[1]