| Frequency | 97.1 MHz |
|---|---|
| Branding | Real Alternative Radio |
| Programming | |
| Format | Alternative rock |
| Ownership | |
| Owner |
|
| KNIM | |
| History | |
First air date | September 1972 (as KNIM-FM)[1] |
Former call signs | KNIM-FM (1972-2010)[2][3] |
Call sign meaning | "Vill" (previous format) |
| Technical information | |
| Facility ID | 48974 |
| Class | C3 |
| ERP | 21,500 watts |
| HAAT | 107.9 meters (354 ft) |
Transmitter coordinates | 40°23′31.00″N 94°58′4.00″W / 40.3919444°N 94.9677778°W |
| Links | |
| Website | nodawaybroadcasting.com |
KVVL (97.1 FM) is a radio station in Maryville, Missouri, which airs an alternative rock format. It is owned by the Regional Media-Virden Broadcasting.[4]
The station began broadcasting in September 1972, holding the call sign KNIM-FM, simulcast the programming of AM 1580 KNIM.[1] It originally broadcast at 95.3 MHz.[1][2] On August 4, 2010, its call sign was changed to KVVL reflecting its branding as the Ville.[3]
On December 31, 2021, Regional Media acquired the station and its sister station KNIM from Nodaway Broadcasting which had been owned by Jim and Joyce Cronin since 1996.[5] On January 14, 2022, Regional Media flipped the station from classic rock to alternative rock, and rebranded to "Real Alternative Radio".[6] At that time, the station also added the syndicated The Bob & Tom Show in morning drive.